WGU D381 E-COMMERCE AND MARKETING ANALYTICS EXAM QUESTIONS
AND ANSWERS NEW VERSION WITH PASS GUARANTEE
1. Q: What is e-commerce? ANSWER E-commerce is the buying and
selling of goods and services over the internet, including the transfer of
money and data to execute these transactions.
2. Q: What are the four main types of e-commerce business models?
ANSWER B2C (Business-to-Consumer), B2B (Business-to-Business),
C2C (Consumer-to-Consumer), and C2B (Consumer-to-Business).
3. Q: What is B2C e-commerce? ANSWER B2C is when businesses sell
products or services directly to individual consumers through online
platforms, like Amazon or retail websites.
4. Q: What is B2B e-commerce? ANSWER B2B involves transactions
between businesses, such as manufacturers selling to wholesalers or
wholesalers to retailers through digital platforms.
5. Q: What is C2C e-commerce? ANSWER C2C is when consumers sell
directly to other consumers, typically through platforms like eBay,
Craigslist, or Facebook Marketplace.
6. Q: What is C2B e-commerce? ANSWER C2B is when individual
consumers offer products or services to businesses, such as influencer
marketing or freelance platforms like Upwork.
7. Q: What are the key advantages of e-commerce over traditional
retail? ANSWER Lower overhead costs, global reach, 24/7 availability,
personalization capabilities, easier scalability, and access to detailed
customer data.
8. Q: What is m-commerce? ANSWER M-commerce (mobile
commerce) is e-commerce conducted through mobile devices like
smartphones and tablets.
,9. Q: What is the difference between e-commerce and e-business?
ANSWER E-commerce focuses specifically on buying and selling
online, while e-business encompasses all business processes conducted
digitally, including supply chain, customer service, and internal
operations.
10.Q: What is an online marketplace? ANSWER An online marketplace
is a platform where multiple third-party sellers can list and sell their
products, such as Amazon, Etsy, or eBay.
11.Q: What is disintermediation in e-commerce? ANSWER
Disintermediation is the removal of intermediaries (middlemen) from the
supply chain, allowing manufacturers to sell directly to consumers.
12.Q: What is reintermediation? ANSWER Reintermediation is when
new intermediaries emerge in e-commerce to add value, such as
comparison shopping sites or payment processors.
13.Q: What are digital goods? ANSWER Digital goods are intangible
products that exist in digital form, such as software, e-books, music files,
or online courses.
14.Q: What is the long tail concept in e-commerce? ANSWER The long
tail refers to selling a large number of niche products in small quantities,
which collectively can be as profitable as selling fewer popular items in
large quantities.
15.Q: What is omnichannel retailing? ANSWER Omnichannel retailing
integrates multiple shopping channels (online, mobile, physical stores) to
provide a seamless customer experience.
16.Q: What is showrooming? ANSWER Showrooming is when
customers examine products in physical stores but purchase them online,
often at lower prices.
17.Q: What is webrooming? ANSWER Webrooming is when customers
research products online but make the actual purchase in a physical store.
18.Q: What is dropshipping? ANSWER Dropshipping is a fulfillment
method where the seller doesn't keep inventory but instead transfers
customer orders to a third party who ships directly to the customer.
19.Q: What is subscription e-commerce? ANSWER Subscription e-
commerce involves customers paying recurring fees for regular delivery
, of products or access to services, like subscription boxes or streaming
services.
20.Q: What is social commerce? ANSWER Social commerce is buying
and selling products directly through social media platforms like
Instagram, Facebook, or TikTok.
21.Q: What is conversion in e-commerce? ANSWER Conversion occurs
when a visitor completes a desired action, typically making a purchase,
becoming a lead, or signing up for a service.
22.Q: What is a shopping cart abandonment? ANSWER Shopping cart
abandonment happens when customers add items to their online cart but
leave the site without completing the purchase.
23.Q: What are the main reasons for cart abandonment? ANSWER
High shipping costs, complicated checkout process, required account
creation, security concerns, unexpected costs, and comparison shopping.
24.Q: What is a payment gateway? ANSWER A payment gateway is a
service that authorizes and processes credit card or electronic payments
for e-commerce transactions.
25.Q: What is SSL/TLS in e-commerce? ANSWER SSL (Secure Sockets
Layer) and TLS (Transport Layer Security) are encryption protocols that
secure data transmission between customers and e-commerce sites.
26.Q: What is PCI DSS compliance? ANSWER PCI DSS (Payment Card
Industry Data Security Standard) is a set of security requirements for
businesses that handle credit card information.
27.Q: What is customer lifetime value (CLV)? ANSWER CLV is the
total revenue a business expects from a single customer account
throughout their relationship with the company.
28.Q: What is first-mover advantage in e-commerce? ANSWER First-
mover advantage is the competitive benefit gained by being the first to
enter a particular e-commerce market or category.
29.Q: What is network effect? ANSWER Network effect occurs when a
product or service becomes more valuable as more people use it, common
in platforms like eBay or social networks.
30.Q: What is personalization in e-commerce? ANSWER
Personalization is customizing the shopping experience based on
individual customer data, preferences, and behavior.
AND ANSWERS NEW VERSION WITH PASS GUARANTEE
1. Q: What is e-commerce? ANSWER E-commerce is the buying and
selling of goods and services over the internet, including the transfer of
money and data to execute these transactions.
2. Q: What are the four main types of e-commerce business models?
ANSWER B2C (Business-to-Consumer), B2B (Business-to-Business),
C2C (Consumer-to-Consumer), and C2B (Consumer-to-Business).
3. Q: What is B2C e-commerce? ANSWER B2C is when businesses sell
products or services directly to individual consumers through online
platforms, like Amazon or retail websites.
4. Q: What is B2B e-commerce? ANSWER B2B involves transactions
between businesses, such as manufacturers selling to wholesalers or
wholesalers to retailers through digital platforms.
5. Q: What is C2C e-commerce? ANSWER C2C is when consumers sell
directly to other consumers, typically through platforms like eBay,
Craigslist, or Facebook Marketplace.
6. Q: What is C2B e-commerce? ANSWER C2B is when individual
consumers offer products or services to businesses, such as influencer
marketing or freelance platforms like Upwork.
7. Q: What are the key advantages of e-commerce over traditional
retail? ANSWER Lower overhead costs, global reach, 24/7 availability,
personalization capabilities, easier scalability, and access to detailed
customer data.
8. Q: What is m-commerce? ANSWER M-commerce (mobile
commerce) is e-commerce conducted through mobile devices like
smartphones and tablets.
,9. Q: What is the difference between e-commerce and e-business?
ANSWER E-commerce focuses specifically on buying and selling
online, while e-business encompasses all business processes conducted
digitally, including supply chain, customer service, and internal
operations.
10.Q: What is an online marketplace? ANSWER An online marketplace
is a platform where multiple third-party sellers can list and sell their
products, such as Amazon, Etsy, or eBay.
11.Q: What is disintermediation in e-commerce? ANSWER
Disintermediation is the removal of intermediaries (middlemen) from the
supply chain, allowing manufacturers to sell directly to consumers.
12.Q: What is reintermediation? ANSWER Reintermediation is when
new intermediaries emerge in e-commerce to add value, such as
comparison shopping sites or payment processors.
13.Q: What are digital goods? ANSWER Digital goods are intangible
products that exist in digital form, such as software, e-books, music files,
or online courses.
14.Q: What is the long tail concept in e-commerce? ANSWER The long
tail refers to selling a large number of niche products in small quantities,
which collectively can be as profitable as selling fewer popular items in
large quantities.
15.Q: What is omnichannel retailing? ANSWER Omnichannel retailing
integrates multiple shopping channels (online, mobile, physical stores) to
provide a seamless customer experience.
16.Q: What is showrooming? ANSWER Showrooming is when
customers examine products in physical stores but purchase them online,
often at lower prices.
17.Q: What is webrooming? ANSWER Webrooming is when customers
research products online but make the actual purchase in a physical store.
18.Q: What is dropshipping? ANSWER Dropshipping is a fulfillment
method where the seller doesn't keep inventory but instead transfers
customer orders to a third party who ships directly to the customer.
19.Q: What is subscription e-commerce? ANSWER Subscription e-
commerce involves customers paying recurring fees for regular delivery
, of products or access to services, like subscription boxes or streaming
services.
20.Q: What is social commerce? ANSWER Social commerce is buying
and selling products directly through social media platforms like
Instagram, Facebook, or TikTok.
21.Q: What is conversion in e-commerce? ANSWER Conversion occurs
when a visitor completes a desired action, typically making a purchase,
becoming a lead, or signing up for a service.
22.Q: What is a shopping cart abandonment? ANSWER Shopping cart
abandonment happens when customers add items to their online cart but
leave the site without completing the purchase.
23.Q: What are the main reasons for cart abandonment? ANSWER
High shipping costs, complicated checkout process, required account
creation, security concerns, unexpected costs, and comparison shopping.
24.Q: What is a payment gateway? ANSWER A payment gateway is a
service that authorizes and processes credit card or electronic payments
for e-commerce transactions.
25.Q: What is SSL/TLS in e-commerce? ANSWER SSL (Secure Sockets
Layer) and TLS (Transport Layer Security) are encryption protocols that
secure data transmission between customers and e-commerce sites.
26.Q: What is PCI DSS compliance? ANSWER PCI DSS (Payment Card
Industry Data Security Standard) is a set of security requirements for
businesses that handle credit card information.
27.Q: What is customer lifetime value (CLV)? ANSWER CLV is the
total revenue a business expects from a single customer account
throughout their relationship with the company.
28.Q: What is first-mover advantage in e-commerce? ANSWER First-
mover advantage is the competitive benefit gained by being the first to
enter a particular e-commerce market or category.
29.Q: What is network effect? ANSWER Network effect occurs when a
product or service becomes more valuable as more people use it, common
in platforms like eBay or social networks.
30.Q: What is personalization in e-commerce? ANSWER
Personalization is customizing the shopping experience based on
individual customer data, preferences, and behavior.
