BSG ACTUAL EXAM 2 |215 COMPLETE AND GRADED QUESTIONS AND ANSWERS
2026 LATEST UPDATED | 100% GRADED CORRECT | 100% GUARANTEED TO PASS |
GET A+
1. What are the five generic strategies?: 1. Low‐cost provider
2. Broad differentiation
3. Focused low‐cost
4. Focused differentiation
5. Best‐cost provider
2. What is Low-Cost Provider?: Competitive advantage is based on lower overall costs than rivals
3. Low-cost Provider is appealing to the market based on __: low prices
4. Low-cost provider uses low cost to ___: o Use low‐cost to underprice competitors o Use low‐cost to increase profit
per unit
5. Low‐cost provider strategy works best in markets where:: 1. Price competition among rival sellers is vigorous
2. Can achieve differentiation in ways that are low‐cost & have value
3. Most buyers use products in the same way
4. Low switching costs
5. Low prices attract buyers and can be a basis for customer loyalty
6. Risks with low‐cost provider strategy include ___: o Too fixated on cost reduction
,Affecting overall customer cost
Lack of parity on product features o
Imitation
o Overly aggressive price cutting
o Competitor innovation
7. What is Broad Differentiation?: Competitive advantage is differentiating products/services from rivals 8. Broad
Differentiation is appealing to markets by ____: creating product differences that are valued by customers
o Uniqueness drivers
9. Broad differentiation strategy works best in markets where:: 1. Needs and uses of the product are diverse
2. Many ways to differentiate the product that customers value
3. Rival firms follow similar differentiation approach
4. Technological change is fast paced
10. Differentiation can be based on ___: - brand image
- innovation
- quality
- customer service
- access
11. Risks with broad differentiation strategy include ___: o Differentiation that is: Not valued
Too high priced
Easily imitated
, o Competitor innovation
12. What is Focused Differentiation strategy?: Concentrate on a narrow piece of the total market 13. focused differentiation
strategy is appealing to the ___: unique preferences and needs of a narrow well‐defined group of buyers.
o Depends on the existence of a buyer segment thatis looking for a special product
o Firms' can create a product that stands apart
14. For Focused Differentiation strategy to work you must have __: a narrow, well‐defined group of buyers
15. Focused differentiation strategy works best in markets where:: 1. Target market is big enough to be profitable and
has growth potential
2. Industry leaders will:
- Not compete in the niche
- Too costly for leaders to specialize
3. Difficult for larger competitors to meet needs of niche buyers
4. Market has many niches so more room for focusers
16. Risks with focused differentiation
strategy include ___: o Becoming too focused o New entrants o
Customer needs change o Imitation
17. What is Best Cost Strategy?: the integration of low‐ cost and differentiation strategies
18. Best Cost Strategy provided what desired product attributes?: o Quality o Reliability o Features o Performance o
Service
19. Best Cost Strategy Beats rivals on ___: cost
2026 LATEST UPDATED | 100% GRADED CORRECT | 100% GUARANTEED TO PASS |
GET A+
1. What are the five generic strategies?: 1. Low‐cost provider
2. Broad differentiation
3. Focused low‐cost
4. Focused differentiation
5. Best‐cost provider
2. What is Low-Cost Provider?: Competitive advantage is based on lower overall costs than rivals
3. Low-cost Provider is appealing to the market based on __: low prices
4. Low-cost provider uses low cost to ___: o Use low‐cost to underprice competitors o Use low‐cost to increase profit
per unit
5. Low‐cost provider strategy works best in markets where:: 1. Price competition among rival sellers is vigorous
2. Can achieve differentiation in ways that are low‐cost & have value
3. Most buyers use products in the same way
4. Low switching costs
5. Low prices attract buyers and can be a basis for customer loyalty
6. Risks with low‐cost provider strategy include ___: o Too fixated on cost reduction
,Affecting overall customer cost
Lack of parity on product features o
Imitation
o Overly aggressive price cutting
o Competitor innovation
7. What is Broad Differentiation?: Competitive advantage is differentiating products/services from rivals 8. Broad
Differentiation is appealing to markets by ____: creating product differences that are valued by customers
o Uniqueness drivers
9. Broad differentiation strategy works best in markets where:: 1. Needs and uses of the product are diverse
2. Many ways to differentiate the product that customers value
3. Rival firms follow similar differentiation approach
4. Technological change is fast paced
10. Differentiation can be based on ___: - brand image
- innovation
- quality
- customer service
- access
11. Risks with broad differentiation strategy include ___: o Differentiation that is: Not valued
Too high priced
Easily imitated
, o Competitor innovation
12. What is Focused Differentiation strategy?: Concentrate on a narrow piece of the total market 13. focused differentiation
strategy is appealing to the ___: unique preferences and needs of a narrow well‐defined group of buyers.
o Depends on the existence of a buyer segment thatis looking for a special product
o Firms' can create a product that stands apart
14. For Focused Differentiation strategy to work you must have __: a narrow, well‐defined group of buyers
15. Focused differentiation strategy works best in markets where:: 1. Target market is big enough to be profitable and
has growth potential
2. Industry leaders will:
- Not compete in the niche
- Too costly for leaders to specialize
3. Difficult for larger competitors to meet needs of niche buyers
4. Market has many niches so more room for focusers
16. Risks with focused differentiation
strategy include ___: o Becoming too focused o New entrants o
Customer needs change o Imitation
17. What is Best Cost Strategy?: the integration of low‐ cost and differentiation strategies
18. Best Cost Strategy provided what desired product attributes?: o Quality o Reliability o Features o Performance o
Service
19. Best Cost Strategy Beats rivals on ___: cost
