DECA MARKETING CLUSTER EXAM ACTUAL
PAPER 2026 COMPLETE SOLUTION GUIDE
GRADED A+
◉ Electronic Data Interchange (EDI) Systems. Answer: The electronic
interchange of business information using a standardized format; a
process which allows one company to send information to another
company electronically rather than with paper.
◉ Trading Partners. Answer: Business entities conducting business
electronically.
◉ Streamline. Answer: Make (an organization or system) more efficient
and effective by employing faster or simpler working methods.
◉ Slotting Allowances / Slotting Fee. Answer: A fee charged to produce
companies or manufacturers by supermarket distributors (retailers) in
order to have their product placed on their shelves. Known as Pay-to-
Stay.
◉ Consumer Choice. Answer: The range of competing products and
services from which a consumer can choose.
, ◉ Tariff. Answer: A tax or duty to be paid on a particular class of
imports or exports. OR. Fix the price of (something) according to a
tariff.
◉ Horizontal Conflict. Answer: Refers to a disagreement among two or
more channel members at the same level. For example, suppose a toy
manufacturer has deals with two wholesalers, each contracted to sell
products to retailers in different regions. If one wholesaler decides to
branch its operations into the other wholesaler's region, a conflict will
result.
◉ Vertical Conflict. Answer: A disagreement between two channel
members on consecutive levels. For example, if the toy manufacturer
discovers its products are arriving at retail stores later than scheduled, a
conflict might develop between the manufacturer and the wholesaler
responsible for shipping to retailers.
◉ Chargeback. Answer: A demand by a credit-card provider for a
retailer to make good the loss on a fraudulent or disputed transaction.
◉ Scrambled Merchandising. Answer: When a shop sells goods that are
usually sold by another type of shop, in order to increase profits or
attract new customers.
◉ Direct Selling. Answer: The marketing and selling of products
directly to consumers away from a fixed retail location. Peddling is the
PAPER 2026 COMPLETE SOLUTION GUIDE
GRADED A+
◉ Electronic Data Interchange (EDI) Systems. Answer: The electronic
interchange of business information using a standardized format; a
process which allows one company to send information to another
company electronically rather than with paper.
◉ Trading Partners. Answer: Business entities conducting business
electronically.
◉ Streamline. Answer: Make (an organization or system) more efficient
and effective by employing faster or simpler working methods.
◉ Slotting Allowances / Slotting Fee. Answer: A fee charged to produce
companies or manufacturers by supermarket distributors (retailers) in
order to have their product placed on their shelves. Known as Pay-to-
Stay.
◉ Consumer Choice. Answer: The range of competing products and
services from which a consumer can choose.
, ◉ Tariff. Answer: A tax or duty to be paid on a particular class of
imports or exports. OR. Fix the price of (something) according to a
tariff.
◉ Horizontal Conflict. Answer: Refers to a disagreement among two or
more channel members at the same level. For example, suppose a toy
manufacturer has deals with two wholesalers, each contracted to sell
products to retailers in different regions. If one wholesaler decides to
branch its operations into the other wholesaler's region, a conflict will
result.
◉ Vertical Conflict. Answer: A disagreement between two channel
members on consecutive levels. For example, if the toy manufacturer
discovers its products are arriving at retail stores later than scheduled, a
conflict might develop between the manufacturer and the wholesaler
responsible for shipping to retailers.
◉ Chargeback. Answer: A demand by a credit-card provider for a
retailer to make good the loss on a fraudulent or disputed transaction.
◉ Scrambled Merchandising. Answer: When a shop sells goods that are
usually sold by another type of shop, in order to increase profits or
attract new customers.
◉ Direct Selling. Answer: The marketing and selling of products
directly to consumers away from a fixed retail location. Peddling is the
