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Business Research Methods by O R KRISHNASWAMI, B G SATYAPRASAD

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Business Research Methods by O R KRISHNASWAMI, B G SATYAPRASAD

Institution
Business
Course
Business

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,RESEARCH METHODS
DR. O.R. KRISHNASWAMI
Visiting Professor, Department of Management Studies,
Indian Institute of Science, Bangalore



Dr. B.G. SATVAPRASAD
M.Com., MBA, Ph.D.
Professor and Head, Department of
Commerce and Management
Abbas Khan College for Women
OTC Road, Bangalore.




K~)I

GHimalaya CPublishing GJIouse
MUMBAI. DELHI. NAGPUR. BAN GALORE ·HYDERABAD ·CHENNAI· PUNE ·LUCKNOW

, © Himalaya Publishing House,
No part of this book shall be reproduced, reprinted or translated for any
purpose whatsoever without prior permission of the Publisher in writing .




Edition: 2010

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, CONTENTS


1. INTRODUCTION ........................................................................ 1-21
• WHAT IS RESEARCH?
• RESEARCH APPROACHES
• SOCIAL SCIENCE RESEARCH
• CLASSIFICATION OF RESEARCH
(METHODS OF RESEARCH)
• TYPES OF RESEARCH ACCORDING TO INTENT
• TYPES OF RESEARCH ACCORDING TO METHODS OF STUDY
• STEPS IN RESEARCH
• QUESTIONS
• REFERENCES


2. RESEARCH PROBLEM .......................................................... 22-33
• THE PLANNING PROCESS
• SELECTION OF A PROBLEM FOR RESEARCH
• FORMULATION OF THE SELECTED PROBLEM
(DEFINING THE PROBLEM)
• QUESTIONS
• REFERENCES


3. RESEARCH DESIGN ..... ,...............'......................................... 34-49
• CONCEPTS
• RESEARCH DESIGN OR PLAN
• QUESTIONS
• REFERENCES


4. SAMPLING .............................................................................. 50-83
• INTRODUCTION
• SAMPLING TECHNIQUES OR METHODS
• PROBABILITY SAMPLING METHODS
• NON-PROBABILITY SAMPLING METHODS

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Institution
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Course
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