, RETAIL
MANAGEMENT
SUJA R. NAIR
B.A. (Hons.) M.B.A.
Consultant Educ. Micro Research, Bangalore
ISO 9001:2015 CERTIFIED
,© Suja R. Nair
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written
permission of the publishers.
First Edition : 2006
Edition : 2007, 2008, 2009, 2011
2012, 2015, 2017, 2018
Edition : 2020
Published by : Mrs. Meena Pandey for Himalaya Publishing House Pvt. Ltd.,
“Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai - 400 004.
Phone: 022-23860170/23863863, Fax: 022-23877178
E-mail: ; Website: www.himpub.com
Branch Offices :
New Delhi : Pooja Apartments, 4-B, Murari Lal Street, Ansari Road, Darya Ganj, New Delhi - 110 002.
Phone: 011-23270392, 23278631; Fax: 011-23256286
Nagpur : Kundanlal Chandak Industrial Estate, Ghat Road, Nagpur - 440 018.
Phone: 0712-2738731, 3296733; Telefax: 0712-2721216
Bengaluru : Plot No. 91-33, 2nd Main Road, Seshadripuram, Behind Nataraja Theatre,
Bengaluru - 560020. Phone: 08041138821; Mobile: 09379847017, 09379847005
Hyderabad : No. 3-4-184, Lingampally, Besides Raghavendra Swamy Matham, Kachiguda,
Hyderabad - 500 027. Phone: 040-27560041, 27550139
Chennai : New No. 48/2, Old No. 28/2, Ground Floor, Sarangapani Street, T. Nagar, Chennai - 600 017.
Mobile: 09380460419
Pune : First Floor, Laksha Apartment, No. 527, Mehunpura, Shaniwarpeth (Near Prabhat Theatre),
Pune - 411 030. Phone: 020-24496323, 24496333; Mobile: 09370579333
Lucknow : House No. 731, Shekhupura Colony, Near B.D. Convent School, Aliganj,
Lucknow - 226 022. Phone: 0522-4012353; Mobile: 09307501549
Ahmedabad : 114, SHAIL, 1st Floor, Opp. Madhu Sudan House, C.G. Road, Navrang Pura,
Ahmedabad - 380 009. Phone: 079-26560126; Mobile: 09377088847
Ernakulam : 39/176 (New No. 60/251) 1st Floor, Karikkamuri Road, Ernakulam, Kochi - 682011.
Phone: 0484-2378012, 2378016; Mobile: 09387122121
Cuttack : New LIC Colony, Behind Kamala Mandap, Badambadi,
Cuttack - 753 012, Odisha. Mob.: 9338746007
Kolkata : 108/4, Beliaghata Main Road, Near ID Hospital, Opp. SBI Bank, Kolkata - 700 010.
Phone: 033-32449649; Mobile: 07439040301
DTP by : Stylish Laser Typesetter, Delhi-110053
Printed at : New Offset Printers, New Delhi-110002
, To
My brothers, Mr. Suresh Menon and Mr. Sunil Menon,
whose love, entrepreneurial spirit and enthusiasm
have always been a constant source of inspiration and
guidance for me.
MANAGEMENT
SUJA R. NAIR
B.A. (Hons.) M.B.A.
Consultant Educ. Micro Research, Bangalore
ISO 9001:2015 CERTIFIED
,© Suja R. Nair
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written
permission of the publishers.
First Edition : 2006
Edition : 2007, 2008, 2009, 2011
2012, 2015, 2017, 2018
Edition : 2020
Published by : Mrs. Meena Pandey for Himalaya Publishing House Pvt. Ltd.,
“Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai - 400 004.
Phone: 022-23860170/23863863, Fax: 022-23877178
E-mail: ; Website: www.himpub.com
Branch Offices :
New Delhi : Pooja Apartments, 4-B, Murari Lal Street, Ansari Road, Darya Ganj, New Delhi - 110 002.
Phone: 011-23270392, 23278631; Fax: 011-23256286
Nagpur : Kundanlal Chandak Industrial Estate, Ghat Road, Nagpur - 440 018.
Phone: 0712-2738731, 3296733; Telefax: 0712-2721216
Bengaluru : Plot No. 91-33, 2nd Main Road, Seshadripuram, Behind Nataraja Theatre,
Bengaluru - 560020. Phone: 08041138821; Mobile: 09379847017, 09379847005
Hyderabad : No. 3-4-184, Lingampally, Besides Raghavendra Swamy Matham, Kachiguda,
Hyderabad - 500 027. Phone: 040-27560041, 27550139
Chennai : New No. 48/2, Old No. 28/2, Ground Floor, Sarangapani Street, T. Nagar, Chennai - 600 017.
Mobile: 09380460419
Pune : First Floor, Laksha Apartment, No. 527, Mehunpura, Shaniwarpeth (Near Prabhat Theatre),
Pune - 411 030. Phone: 020-24496323, 24496333; Mobile: 09370579333
Lucknow : House No. 731, Shekhupura Colony, Near B.D. Convent School, Aliganj,
Lucknow - 226 022. Phone: 0522-4012353; Mobile: 09307501549
Ahmedabad : 114, SHAIL, 1st Floor, Opp. Madhu Sudan House, C.G. Road, Navrang Pura,
Ahmedabad - 380 009. Phone: 079-26560126; Mobile: 09377088847
Ernakulam : 39/176 (New No. 60/251) 1st Floor, Karikkamuri Road, Ernakulam, Kochi - 682011.
Phone: 0484-2378012, 2378016; Mobile: 09387122121
Cuttack : New LIC Colony, Behind Kamala Mandap, Badambadi,
Cuttack - 753 012, Odisha. Mob.: 9338746007
Kolkata : 108/4, Beliaghata Main Road, Near ID Hospital, Opp. SBI Bank, Kolkata - 700 010.
Phone: 033-32449649; Mobile: 07439040301
DTP by : Stylish Laser Typesetter, Delhi-110053
Printed at : New Offset Printers, New Delhi-110002
, To
My brothers, Mr. Suresh Menon and Mr. Sunil Menon,
whose love, entrepreneurial spirit and enthusiasm
have always been a constant source of inspiration and
guidance for me.
