WGU D373 MARKETING IN THE DIGITAL ERA |
OBJECTIVE ASSESSMENT (OA) | 2026 UPDATE WITH
COMPLETE SOLUTION
target customers answer - customers based on a predefined geographic
boundary
market segmentation answer - dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
psychographic answer - focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
behavioral answer - the way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it,
and their knowledge base
what is marketing? answer - the set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society
marketing coordinator answer - entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization (1-3 years).
,marketing director answer - mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 7-10 years of experience
vice president answer - senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 11-15 years of experience
chief marketing officer answer - top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
who is responsible for roi? (return on investments) answer - chief marketing
officer
what is the traditional marketing mix? answer - product, price, place,
promotion
what is the expanded marketing mix? answer - product, price, place,
promotion people,process, physical evidence
strategy answer - represents what the company intends to do
execution answer - represents how the company intends to do it
prospects answer - potential customers who haven't bought from the
company yet
, customers answer - people who have bought from the company
positioning answer - the culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants,
needs, and expectations
conflict answer - occurs when different companies or competitors have
conflicting goals
buyer's journey answer - the process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-
purchase experience
brand answer - an identifiable and differentiated product, service, person,
movement, etc.
brand promise answer - what a brand promises to deliver to a customer
brand awareness answer - awareness of the existence of a brand
brand positioning answer - the unique place the brand occupies in the
consumer's mind, linked to benefits received
brand relevance answer - occurs when there is only one relevant choice,
making all other brands irrelevant
brand purpose answer - the reason the brand exists, goes beyond just selling
OBJECTIVE ASSESSMENT (OA) | 2026 UPDATE WITH
COMPLETE SOLUTION
target customers answer - customers based on a predefined geographic
boundary
market segmentation answer - dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
psychographic answer - focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
behavioral answer - the way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it,
and their knowledge base
what is marketing? answer - the set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society
marketing coordinator answer - entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization (1-3 years).
,marketing director answer - mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 7-10 years of experience
vice president answer - senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 11-15 years of experience
chief marketing officer answer - top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
who is responsible for roi? (return on investments) answer - chief marketing
officer
what is the traditional marketing mix? answer - product, price, place,
promotion
what is the expanded marketing mix? answer - product, price, place,
promotion people,process, physical evidence
strategy answer - represents what the company intends to do
execution answer - represents how the company intends to do it
prospects answer - potential customers who haven't bought from the
company yet
, customers answer - people who have bought from the company
positioning answer - the culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants,
needs, and expectations
conflict answer - occurs when different companies or competitors have
conflicting goals
buyer's journey answer - the process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-
purchase experience
brand answer - an identifiable and differentiated product, service, person,
movement, etc.
brand promise answer - what a brand promises to deliver to a customer
brand awareness answer - awareness of the existence of a brand
brand positioning answer - the unique place the brand occupies in the
consumer's mind, linked to benefits received
brand relevance answer - occurs when there is only one relevant choice,
making all other brands irrelevant
brand purpose answer - the reason the brand exists, goes beyond just selling
