GB 350 CASCIO FINAL EXAM ACTUAL PAPER
2026 QUESTIONS ANSWERS GRADED A+
◉ what are the goals of marketing? Answer: balances 2 goals
through long-term mutually rewarding relationships
exchange value
meet organizational objectives
◉ what is production orientation? Answer: focus on internal
capabilities of the firm; only viable for short term
ex - a bakery knows how to make a great chocolate cookie. when
they try to update menu, they don't have resources to make brownie
so they ignore it even though thats what the market wants. only
focused on what they do well so they miss opurtunites
◉ what is sales orientation? Answer: aggressive sales techniques
and belief that high sales result in high profits; focuses on short term
and rely on promotion
ex - vivint company sold 91 year old woman a 25 year contract... she
died next month and family had to fight hard to end contract.
,◉ what is market orientation? Answer: focuses on benefits and
satisfying customer needs and wants long term; realize there is
more to business after the sale focuses on long term customer
relationship
ex - bama beer lines has niche market of cleaning beer tap lines for
bars/restaurants w taps. saves money by reducing foam
◉ what is market myopia Answer: when an organization thinks in
the perspective of selling as products and services rather than as
solving problems
◉ what is societal marketing orientation? Answer: focus on
satisfying customer wants and needs while addressing some ill in
society; usually have to charge a lil more money
ex - bamba socks donates socks with every purchase
◉ What are the different stages of the customer relationship
Answer: A R E A
adoption - teaching the customer how to use the product after they
make the sale
, retention - delivering such a good experience that they come back
when need arises agian
expansion - offering products that the existing customer may need
advocacy - having the ability to let happy companies sing your praise
◉ What are the four marketing philosophies? Answer: PSMS
production; sales; market; societal
◉ What is strategic planning? Answer: the ongoing process of
creating and maintaining a fit between the organizations objectives
and resources and the evolving market opportunities; seeking to
earn competitive advantage
◉ what is a competitive advantage? Answer: what makes your
company unique and superior to its competitors; seek to make
sustainable
◉ what is ansoff's matrix? draw it out Answer:
2026 QUESTIONS ANSWERS GRADED A+
◉ what are the goals of marketing? Answer: balances 2 goals
through long-term mutually rewarding relationships
exchange value
meet organizational objectives
◉ what is production orientation? Answer: focus on internal
capabilities of the firm; only viable for short term
ex - a bakery knows how to make a great chocolate cookie. when
they try to update menu, they don't have resources to make brownie
so they ignore it even though thats what the market wants. only
focused on what they do well so they miss opurtunites
◉ what is sales orientation? Answer: aggressive sales techniques
and belief that high sales result in high profits; focuses on short term
and rely on promotion
ex - vivint company sold 91 year old woman a 25 year contract... she
died next month and family had to fight hard to end contract.
,◉ what is market orientation? Answer: focuses on benefits and
satisfying customer needs and wants long term; realize there is
more to business after the sale focuses on long term customer
relationship
ex - bama beer lines has niche market of cleaning beer tap lines for
bars/restaurants w taps. saves money by reducing foam
◉ what is market myopia Answer: when an organization thinks in
the perspective of selling as products and services rather than as
solving problems
◉ what is societal marketing orientation? Answer: focus on
satisfying customer wants and needs while addressing some ill in
society; usually have to charge a lil more money
ex - bamba socks donates socks with every purchase
◉ What are the different stages of the customer relationship
Answer: A R E A
adoption - teaching the customer how to use the product after they
make the sale
, retention - delivering such a good experience that they come back
when need arises agian
expansion - offering products that the existing customer may need
advocacy - having the ability to let happy companies sing your praise
◉ What are the four marketing philosophies? Answer: PSMS
production; sales; market; societal
◉ What is strategic planning? Answer: the ongoing process of
creating and maintaining a fit between the organizations objectives
and resources and the evolving market opportunities; seeking to
earn competitive advantage
◉ what is a competitive advantage? Answer: what makes your
company unique and superior to its competitors; seek to make
sustainable
◉ what is ansoff's matrix? draw it out Answer:
