,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomo
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n) Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful
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L to learn their interests in music or clothing, how they spend their leisure time,
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and even their attitudes about social issues, to be able to categorize consumers a
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ccording to their lifestyles. This sort of information is called:
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A) core values. T L
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type: MC T L
Page Ref: 2 SkilTL TL TL
l: Application
Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displ
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ays can generate additional sales of particular items. From a marketer's pers
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pective, this is: T L T L
A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. TL
D) a loss T L
leader. T
LANSWER
:
A
Type: MC T L
Page Ref: 3 SkilTL TL TL
l: Application
Objective: L1-01 Consumer behaviour is a process.
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,3) John is the vice president of marketing for a local tour guide company. He is
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, concerned that his customers are not recommending his company to their frie
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nds. For John, this problem is a:
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A) purchase issue. TL
B) demographic problem. TL
C) prepurchase issue. TL
D) post purchase issue.
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ANSWER:
ii D
Type: MC T L
Page Ref: 3 Skil
TL TL TL
l: Application
Objective: L1-01 Consumer behaviour is a process.
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TL TL TL TL TL TL TL TL
n) Chapter 1 An Introduction to Consumer Behaviour
TL T L T L T L T L T L
1) In studying consumers like Gail, a college student, marketers often find it useful
TL TL TL TL TL TL TL TL TL T L TL TL T
L to learn their interests in music or clothing, how they spend their leisure time,
TL TL T L T L T L T L T L T L T L T L T L T L T L T L
and even their attitudes about social issues, to be able to categorize consumers a
T L T L TL T L T L T L T L T L T L T L T L T L T L
ccording to their lifestyles. This sort of information is called:
T L T L TL T L T L T L T L T L T L
A) core values. T L
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type: MC T L
Page Ref: 2 SkilTL TL TL
l: Application
Objective: L1-01 Consumer behaviour is a process.
T L T L T L T L T L
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displ
TL TL TL TL TL TL T L T L TL T L TL
ays can generate additional sales of particular items. From a marketer's pers
TL TL T L T L T L T L T L T L T L T L T L
pective, this is: T L T L
A) a purchase issue.
T L T L
B) a post purchase issue.
TL T L T L
C) merchandising complexity. TL
D) a loss T L
leader. T
LANSWER
:
A
Type: MC T L
Page Ref: 3 SkilTL TL TL
l: Application
Objective: L1-01 Consumer behaviour is a process.
T L T L T L T L T L
,3) John is the vice president of marketing for a local tour guide company. He is
T L T L TL T L T L T L T L T L TL T L T L TL T L TL
, concerned that his customers are not recommending his company to their frie
TL T L T L T L T L T L T L T L T L T L T L
nds. For John, this problem is a:
T L TL T L T L T L T L
A) purchase issue. TL
B) demographic problem. TL
C) prepurchase issue. TL
D) post purchase issue.
TL TL
ANSWER:
ii D
Type: MC T L
Page Ref: 3 Skil
TL TL TL
l: Application
Objective: L1-01 Consumer behaviour is a process.
T L T L T L T L T L
