,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomo
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n) Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it usefu
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l to learn their interests in music or clothing, how they spend their leisure tim
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e, and even their attitudes about social issues, to be able to categorize consume
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rs according to their lifestyles. This sort of information is called:
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A) core values. G T
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type: MC G T
Page Ref: 2 SkiGT GT GT
ll: Application
Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive disp
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lays can generate additional sales of particular items. From a marketer's pe
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rspective, this is: G T G T
A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. GT
D) a loss G T
leader. G
TANSWER
:
A
Type: MC G T
Page Ref: 3 SkiGT GT GT
ll: Application
Objective: L1-01 Consumer behaviour is a process.
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,3) John is the vice president of marketing for a local tour guide company. He is
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, concerned that his customers are not recommending his company to their fri
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ends. For John, this problem is a:
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A) purchase issue. GT
B) demographic problem. GT
C) prepurchase issue. GT
D) post purchase issue.
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ANSWER:
ii D
Type: MC G T
Page Ref: 3 Ski
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ll: Application
Objective: L1-01 Consumer behaviour is a process.
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n) Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it usefu
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l to learn their interests in music or clothing, how they spend their leisure tim
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e, and even their attitudes about social issues, to be able to categorize consume
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rs according to their lifestyles. This sort of information is called:
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A) core values. G T
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type: MC G T
Page Ref: 2 SkiGT GT GT
ll: Application
Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive disp
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lays can generate additional sales of particular items. From a marketer's pe
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rspective, this is: G T G T
A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. GT
D) a loss G T
leader. G
TANSWER
:
A
Type: MC G T
Page Ref: 3 SkiGT GT GT
ll: Application
Objective: L1-01 Consumer behaviour is a process.
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,3) John is the vice president of marketing for a local tour guide company. He is
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, concerned that his customers are not recommending his company to their fri
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ends. For John, this problem is a:
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A) purchase issue. GT
B) demographic problem. GT
C) prepurchase issue. GT
D) post purchase issue.
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ANSWER:
ii D
Type: MC G T
Page Ref: 3 Ski
GT GT GT
ll: Application
Objective: L1-01 Consumer behaviour is a process.
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