lOMoAR cPSD| 47061011
MMT2 Task 2: Marketing
BEN1 Task 2: Strategic Technology Plan
Western Governors University
Keyawna Phillips, MBA IT (Information Technology) Management
, lOMoAR cPSD| 47061011
B. SWOT Analysis
Internal Strengths Weaknesses External Threats
Opportunities
High-quality and High pricing. Very few competitors Inflation has caused
allnatural/organic in the surrounding product pricing to
products. areas. increase.
Loyal customer base. No social media The emerging need Customers migrating
branding. for new products. to online orders over
in-store purchases.
Internal Strengths:
The two internal strengths of this organization are high-quality and all-natural/organic products
and a loyal customer base.
The implementation and utilization of only high-quality and all-natural/organic products
is an important internal strength of the organization.
The loyal customer base is a crucial internal strength of the organization. Having
customers who will keep coming back is important for keeping the business in good financial
standing.
Weaknesses:
Two weaknesses are the high pricing of products and no social media branding.
Natural/Organic products cost more than regular products causing high pricing to be a
weakness. Most people who shop at health food stores are already aware of this and know these
products are going to cost more.
MMT2 Task 2: Marketing
BEN1 Task 2: Strategic Technology Plan
Western Governors University
Keyawna Phillips, MBA IT (Information Technology) Management
, lOMoAR cPSD| 47061011
B. SWOT Analysis
Internal Strengths Weaknesses External Threats
Opportunities
High-quality and High pricing. Very few competitors Inflation has caused
allnatural/organic in the surrounding product pricing to
products. areas. increase.
Loyal customer base. No social media The emerging need Customers migrating
branding. for new products. to online orders over
in-store purchases.
Internal Strengths:
The two internal strengths of this organization are high-quality and all-natural/organic products
and a loyal customer base.
The implementation and utilization of only high-quality and all-natural/organic products
is an important internal strength of the organization.
The loyal customer base is a crucial internal strength of the organization. Having
customers who will keep coming back is important for keeping the business in good financial
standing.
Weaknesses:
Two weaknesses are the high pricing of products and no social media branding.
Natural/Organic products cost more than regular products causing high pricing to be a
weakness. Most people who shop at health food stores are already aware of this and know these
products are going to cost more.
