NHM 464- Ch7- Organizational Buyer behavior of Group Market Exam Questions and Answers

NHM 464- Ch7- Organizational Buyer behavior of Group Market Exam Questions and
Answers| New Update with 100% Correct Answers

Derived Demand organizational demand: comes ultimately from the demand for the
consumer goods or services



Derived Demand demand for hospitality and travel products from organizational buyers is
dependent on the demand for the organizational buyers products


compared to ___ a business purchase involves more buyers and more professional purchasing
effort consumer purchase



____ face more complex buying decisions than consumer buyers Organizational buyers



Organizational buyers purchases involve... -large sums of money
-complex technical features
-economic consideration
-interactions among all levels



in the ___ buyer and seller are often very dependent on eachother organizational buying
process



Buying Center all individuals and groups who participate in the purchasing decision-making
process, who share common goals and the risk arising from the decisions



Buying Center involves 6 roles in purchase-decision process Users
influencers(influence but do not make final decision)
Deciders
approvers
buyers