NHM 464 Final Exam Questions and Answers| New Update with 100% Correct Answers
The best measure used in evaluation the success of public relation is to determine the effect
on sales and profit
Public relations campaigns can contribute to all but which if the following objectives replace
most other promotion cost
Arranging press conferences and press tours are examples of special events
cause-related marketing is directly used to create goodwill
-------- crises give warning before they occur smoldering
frequent guest points that hotel guests build up for repeat stays are an example of
patronage rewards
------- are goods offered at a low price to encourage the purchase of other goods premiums
each year more then ------- coupons are distributed in the US. 220 billion
All of the following are objectives of the sales promotion process except reducing bad
publicity
push money is an example of a trade promotion
Advertising costs are continuing to rise and audience reach is continuing to fall True
, Corporate communications is a branch of public relations that is limited to B2B publicity
False
Tourist destinations are hospitality components relatively unaffected by the negative publicity
False
As a part of good crisis management a firm should appoint a spokes person to ensure the
delivery of a consistent story True
When a crisis does occur it is in the company's best interest to alert the media True
samples do not have to be free True
Only in a few cases have sales promotions given consumers the impression that profit margins
were unreasonably high to start with False
isolation and/or obscurity of a hotel can actually have PR potential True
The 1st step in the sales promotion process is setting the conditions for participation False
The number of Web surfers is expected to reach ------ by 2007 1.5 billion
The following statement is true Nearly every socioeconomic group has adopted the web
About ------ of all U.S. households have the internet 50%
The largest of the web domains in terms of money is B2B
The best measure used in evaluation the success of public relation is to determine the effect
on sales and profit
Public relations campaigns can contribute to all but which if the following objectives replace
most other promotion cost
Arranging press conferences and press tours are examples of special events
cause-related marketing is directly used to create goodwill
-------- crises give warning before they occur smoldering
frequent guest points that hotel guests build up for repeat stays are an example of
patronage rewards
------- are goods offered at a low price to encourage the purchase of other goods premiums
each year more then ------- coupons are distributed in the US. 220 billion
All of the following are objectives of the sales promotion process except reducing bad
publicity
push money is an example of a trade promotion
Advertising costs are continuing to rise and audience reach is continuing to fall True
, Corporate communications is a branch of public relations that is limited to B2B publicity
False
Tourist destinations are hospitality components relatively unaffected by the negative publicity
False
As a part of good crisis management a firm should appoint a spokes person to ensure the
delivery of a consistent story True
When a crisis does occur it is in the company's best interest to alert the media True
samples do not have to be free True
Only in a few cases have sales promotions given consumers the impression that profit margins
were unreasonably high to start with False
isolation and/or obscurity of a hotel can actually have PR potential True
The 1st step in the sales promotion process is setting the conditions for participation False
The number of Web surfers is expected to reach ------ by 2007 1.5 billion
The following statement is true Nearly every socioeconomic group has adopted the web
About ------ of all U.S. households have the internet 50%
The largest of the web domains in terms of money is B2B
