MAS 101 - Exam 1 Questions with Correct Answers 100% Verified| Guaranteed Success
Where did the term "media" come from? "Media" is a plural form of Medium borrowed
directly from Latin
What is Mass Media? The utilization of media to transmit info to a large audience
What is Culture? The customs, arts, social institutions, and achievements of a particular
nation, people, or other social group
What is a Media Citizen? Expected to care about the common good; Civic duties such as
voting, shaping values
What is a Media Producer? A creator of content that sends messages into the world
What is a Media Consumer? Takes messages in from the world
What is Symbolic Annihilation? When certain groups of people are not shown in media
texts, they symbolically don't exist; i.e. out of sight, out of mind
What is "High Culture"? Associated with good tatse. Includes Ballets, Museums, Opera's,
Classic Literature. High Culture is typically timeless, educational, rare, and has more uplift
What is "Low Culture" and what is often associated with it? Pop(ular) Culture is low
culture. It is typically trendy, mindless, formulaic, panders, and commercialized. Examples can
include reality TV, pop music, video games
What is Media Literacy? understanding of how media construct meaning which leads us
to become critical consumers of media products
, What is Niche Nation? Society in which people navigate a more varied and complex
media landscape
What is the marketplace of ideas? the public forum in which beliefs and ideas are
exchanged and compete; i.e. the cream rises to the top
What are the 3 models for media effects? - Uses and gratification
- Hypodermic needle model
- Minimal effects model
What is the Hypodermic Needle model? Suggest media shoot their potent effects
directly into unsuspecting victims
What is the Minimal Effects model? Media alone cannot change people's thoughts and
opinions
What are the media effects theories? - Agenda setting
- Cultivation Theory
- Spiral of silence
- Social Learning
- Third Person effect
What is the agenda setting theory? The media tells us what to think about
What is the cultivation theory? The more we consume, the more it shapes our world
What is the spiral of silence theory? People are afraid to voice unpopular opinions, so
they refrain
Where did the term "media" come from? "Media" is a plural form of Medium borrowed
directly from Latin
What is Mass Media? The utilization of media to transmit info to a large audience
What is Culture? The customs, arts, social institutions, and achievements of a particular
nation, people, or other social group
What is a Media Citizen? Expected to care about the common good; Civic duties such as
voting, shaping values
What is a Media Producer? A creator of content that sends messages into the world
What is a Media Consumer? Takes messages in from the world
What is Symbolic Annihilation? When certain groups of people are not shown in media
texts, they symbolically don't exist; i.e. out of sight, out of mind
What is "High Culture"? Associated with good tatse. Includes Ballets, Museums, Opera's,
Classic Literature. High Culture is typically timeless, educational, rare, and has more uplift
What is "Low Culture" and what is often associated with it? Pop(ular) Culture is low
culture. It is typically trendy, mindless, formulaic, panders, and commercialized. Examples can
include reality TV, pop music, video games
What is Media Literacy? understanding of how media construct meaning which leads us
to become critical consumers of media products
, What is Niche Nation? Society in which people navigate a more varied and complex
media landscape
What is the marketplace of ideas? the public forum in which beliefs and ideas are
exchanged and compete; i.e. the cream rises to the top
What are the 3 models for media effects? - Uses and gratification
- Hypodermic needle model
- Minimal effects model
What is the Hypodermic Needle model? Suggest media shoot their potent effects
directly into unsuspecting victims
What is the Minimal Effects model? Media alone cannot change people's thoughts and
opinions
What are the media effects theories? - Agenda setting
- Cultivation Theory
- Spiral of silence
- Social Learning
- Third Person effect
What is the agenda setting theory? The media tells us what to think about
What is the cultivation theory? The more we consume, the more it shapes our world
What is the spiral of silence theory? People are afraid to voice unpopular opinions, so
they refrain
