MARKETING ACTUAL TEST SET 2026
PRECISE SOLUTIONS DELIVERED
⫸ How do we define marketing in healthcare? Answer: planning,
implementing, and evaluating of activities designed to bring about
voluntary exchanges with people and other organizations in target
markets for the purpose of achieving the mission and objectives
established for an organization or system
⫸ Marketing in Health Care Answer: What Does Marketing Address:
-The perception and expression of an unfilled need or want;
-An entity willing and capable of satisfying that need or want with a
product or service;
-Goods and services that can be valued or priced and made available
to exchange now or in the future;
-Channels for communicating about the terms and conditions of the
exchange; and
-A location, distribution network, or other mechanism to facilitate the
transaction.
, ⫸ what is marketing linked with? Answer: strategy
⫸ Strategy: Market analysis Answer: Structure, maturity, geographic
scope, etc.
⫸ Strategic: Competitor analysis Answer: number and size, market
concentration, etc
⫸ Strategic: Customer analysis Answer: needs and wants of potential
customers, demographics, etc.
⫸ Strategic: Capabilities analysis Answer: internal strengths and
capabilities
⫸ T or F
Is the Marketing process is both simultaneous and sequential to
strategy formulation Answer: true
⫸ Epidemiological Planning Model Answer: {Demand for as
Service} = {Population at Risk} x {Incidence Rate} x {Mean Use per
Incidence} x {Market Share}
Population at Risk: county's or MSA's population—gotten from
Census Bureau
PRECISE SOLUTIONS DELIVERED
⫸ How do we define marketing in healthcare? Answer: planning,
implementing, and evaluating of activities designed to bring about
voluntary exchanges with people and other organizations in target
markets for the purpose of achieving the mission and objectives
established for an organization or system
⫸ Marketing in Health Care Answer: What Does Marketing Address:
-The perception and expression of an unfilled need or want;
-An entity willing and capable of satisfying that need or want with a
product or service;
-Goods and services that can be valued or priced and made available
to exchange now or in the future;
-Channels for communicating about the terms and conditions of the
exchange; and
-A location, distribution network, or other mechanism to facilitate the
transaction.
, ⫸ what is marketing linked with? Answer: strategy
⫸ Strategy: Market analysis Answer: Structure, maturity, geographic
scope, etc.
⫸ Strategic: Competitor analysis Answer: number and size, market
concentration, etc
⫸ Strategic: Customer analysis Answer: needs and wants of potential
customers, demographics, etc.
⫸ Strategic: Capabilities analysis Answer: internal strengths and
capabilities
⫸ T or F
Is the Marketing process is both simultaneous and sequential to
strategy formulation Answer: true
⫸ Epidemiological Planning Model Answer: {Demand for as
Service} = {Population at Risk} x {Incidence Rate} x {Mean Use per
Incidence} x {Market Share}
Population at Risk: county's or MSA's population—gotten from
Census Bureau
