PRT 266 FINAL EXAM STUDY GUIDE
2026/2027 COMPLETE QUESTIONS WITH
VERIFIED CORRECT ANSWERS ||
100% GUARANTEED PASS
<NEWEST VERSION>
1. Marketing is a unique aspect of sport management because - ANSWER ✔
sport activities tend to be spontaneous
2. How are the terms sport (as opposed to sports) and religion (as opposed to
religions) alike? - ANSWER ✔ Both are broad terms that encompass many
activities (in the case of sport) or faiths (in the case of religion).
3. Which of the following competencies is paramount for people working in
sport communication management? - ANSWER ✔ written and verbal
communication
4. Which of the following assumptions should be challenged by sport
managers? - ANSWER ✔ Members of underrepresented groups do not have
the requisite skills for management positions.
5. Financing for sport businesses is unique because - ANSWER ✔ a significant
portion of revenue comes from extraneous sources such as concessions,
parking, merchandise, and TV rights
,6. According to the definition of sport by Pitts and Stotlar (2013) and Pitts
(2016), an activity must always be competitive to be considered sport. -
ANSWER ✔ False
7. Sport managers compete for the __________ of consumers through the sale
of items that might or might not be related to the primary focus of the sport
business. - ANSWER ✔ discretionary funds
8. Which of the following areas will challenge sport managers of the future? -
ANSWER ✔ increased social responsibility
9. Which of the following is not an element of the communication process?
Select one:
a. Sender
b. Message
c. Channel
d. Receiver
e. All of the above are elements of the communication process. -
ANSWER ✔ All of the above are elements of the communication
process.
10.Explain the role, scope, and influence of sport management and marketing
agencies as they relate to the business of sport. - ANSWER ✔ -A business
that acts on behalf of an entity in the sport industry
-This entity (client) can be a person, a corporate brand, a media company, a
property (event, team, university, venue), or a concept
-Early agencies represented pro athletes interests in public relations, contract
negotiations, and in seeking endorsements and other revenue streams
-Now deal in complementary lifestyle activities like fashion, entertainment,
and leisure
-Functions: Strategic planning and management, Sponsorship and licensing
solicitation, Event creation, management, marketing, Contract negotiation,
, Marketing activation, Content development, Financial or investment
planning, Research and evaluation
11.Differentiate between the types of agencies to determine which are most
appropriate for particular tasks and assignments - ANSWER ✔ -Full
Service: offer the greatest breadth of functions, touching all or most of the
four key stakeholder groups. Handles core functions like strategic planning,
sponsorship solicitation, event management, contract negotiation, marketing
activation, and researching evaluation for multiple clients. Have multiple
divisions and are the largest of the agencies
-General: May have the objective of becoming full service over time, while
others find themselves best suited for their current offerings with no
intentions of significant growth
-Specialty: Specializes in a specific type of services or caters to a specific
stakeholder clientele. Some focus solely on talent representation (Excel
Sports), while some focus on consulting corporate brands about their sport
marketing platforms (Millsport). Others do not focus on a single stakeholder
group but rather on a specific function (Joyce Jules & Associates, Navigate
Research-research and measurement)
12.Describe the evolution and growth of sport management and marketing
agencies - ANSWER ✔
13.Strategic Planning - ANSWER ✔ Agencies provide consultative services to
clients regarding business, marketing, and promotional decisions in order to
best meet their objectives
14.Sponsorship and Licensing Solicitation - ANSWER ✔ The agency works on
behalf of the client to sell rights, assets, or other inventory for commercial
benefit
, 15.Types of venues that hold sport and entertainment events: - ANSWER ✔ -
Single Purpose (softball complex, bowling alley)
- Single Purpose, Specialized (ice arena)
- Multipurpose (Rogers Centre in Toronto)
- Nontraditional (skateboard park)
16.The necessary steps in managing a facility: - ANSWER ✔ Pre-Event Tasks
Scheduling
Negotiating
Coordinating
Staging (parking, seating, customer service, Alcohol policies, crowd
management)
Settling with the promoter
Post-Event Tasks
Cleaning Up
Evaluating
17.Differences between public assembly facilities and those managed by private
companies: - ANSWER ✔ - Staples center (public facility)
- Private facilities: US professional teams, intercollegiate
teams, minor professional teams
18.Cultural and social significance of sport in our society: - ANSWER ✔ -
Example: News, then weather, then sports
- Has a huge impact on the economy
19.Identify positive and negative social effects of sport: - ANSWER ✔ -
Positive: promotes youth development and social change
- Negative: not all families can afford to the rising pay-to-play
fees of youth sport
2026/2027 COMPLETE QUESTIONS WITH
VERIFIED CORRECT ANSWERS ||
100% GUARANTEED PASS
<NEWEST VERSION>
1. Marketing is a unique aspect of sport management because - ANSWER ✔
sport activities tend to be spontaneous
2. How are the terms sport (as opposed to sports) and religion (as opposed to
religions) alike? - ANSWER ✔ Both are broad terms that encompass many
activities (in the case of sport) or faiths (in the case of religion).
3. Which of the following competencies is paramount for people working in
sport communication management? - ANSWER ✔ written and verbal
communication
4. Which of the following assumptions should be challenged by sport
managers? - ANSWER ✔ Members of underrepresented groups do not have
the requisite skills for management positions.
5. Financing for sport businesses is unique because - ANSWER ✔ a significant
portion of revenue comes from extraneous sources such as concessions,
parking, merchandise, and TV rights
,6. According to the definition of sport by Pitts and Stotlar (2013) and Pitts
(2016), an activity must always be competitive to be considered sport. -
ANSWER ✔ False
7. Sport managers compete for the __________ of consumers through the sale
of items that might or might not be related to the primary focus of the sport
business. - ANSWER ✔ discretionary funds
8. Which of the following areas will challenge sport managers of the future? -
ANSWER ✔ increased social responsibility
9. Which of the following is not an element of the communication process?
Select one:
a. Sender
b. Message
c. Channel
d. Receiver
e. All of the above are elements of the communication process. -
ANSWER ✔ All of the above are elements of the communication
process.
10.Explain the role, scope, and influence of sport management and marketing
agencies as they relate to the business of sport. - ANSWER ✔ -A business
that acts on behalf of an entity in the sport industry
-This entity (client) can be a person, a corporate brand, a media company, a
property (event, team, university, venue), or a concept
-Early agencies represented pro athletes interests in public relations, contract
negotiations, and in seeking endorsements and other revenue streams
-Now deal in complementary lifestyle activities like fashion, entertainment,
and leisure
-Functions: Strategic planning and management, Sponsorship and licensing
solicitation, Event creation, management, marketing, Contract negotiation,
, Marketing activation, Content development, Financial or investment
planning, Research and evaluation
11.Differentiate between the types of agencies to determine which are most
appropriate for particular tasks and assignments - ANSWER ✔ -Full
Service: offer the greatest breadth of functions, touching all or most of the
four key stakeholder groups. Handles core functions like strategic planning,
sponsorship solicitation, event management, contract negotiation, marketing
activation, and researching evaluation for multiple clients. Have multiple
divisions and are the largest of the agencies
-General: May have the objective of becoming full service over time, while
others find themselves best suited for their current offerings with no
intentions of significant growth
-Specialty: Specializes in a specific type of services or caters to a specific
stakeholder clientele. Some focus solely on talent representation (Excel
Sports), while some focus on consulting corporate brands about their sport
marketing platforms (Millsport). Others do not focus on a single stakeholder
group but rather on a specific function (Joyce Jules & Associates, Navigate
Research-research and measurement)
12.Describe the evolution and growth of sport management and marketing
agencies - ANSWER ✔
13.Strategic Planning - ANSWER ✔ Agencies provide consultative services to
clients regarding business, marketing, and promotional decisions in order to
best meet their objectives
14.Sponsorship and Licensing Solicitation - ANSWER ✔ The agency works on
behalf of the client to sell rights, assets, or other inventory for commercial
benefit
, 15.Types of venues that hold sport and entertainment events: - ANSWER ✔ -
Single Purpose (softball complex, bowling alley)
- Single Purpose, Specialized (ice arena)
- Multipurpose (Rogers Centre in Toronto)
- Nontraditional (skateboard park)
16.The necessary steps in managing a facility: - ANSWER ✔ Pre-Event Tasks
Scheduling
Negotiating
Coordinating
Staging (parking, seating, customer service, Alcohol policies, crowd
management)
Settling with the promoter
Post-Event Tasks
Cleaning Up
Evaluating
17.Differences between public assembly facilities and those managed by private
companies: - ANSWER ✔ - Staples center (public facility)
- Private facilities: US professional teams, intercollegiate
teams, minor professional teams
18.Cultural and social significance of sport in our society: - ANSWER ✔ -
Example: News, then weather, then sports
- Has a huge impact on the economy
19.Identify positive and negative social effects of sport: - ANSWER ✔ -
Positive: promotes youth development and social change
- Negative: not all families can afford to the rising pay-to-play
fees of youth sport
