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Hospitality sales and marketing final exam
Questions and Answers (100% Correct
Answers) Already Graded A+
Which of the following statements about the relationship between
marketing and sales is true? Ans: The scope of marketing activities is
more long-term than that of sales activities
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Mick is responsible for evaluating the brand identity of a chain and
recommending ways to increase the value of the brand. For which of
the following components of a hospitality marketing mix is mick
responsible? Ans: Product-service mix
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Advertising and direct mail campaigns best fit into which of the following
components of the hospitality marketing mix? Ans: promotion-
communication
Peak business periods, off-seasons, and shoulder periods are most
relevant to the _____________ component of the hospitality marketing
mix. Ans: price, rate
In small to medium-size properties, which of the following positions
responsible for advertising and PR activities? Ans: The GM
Salespeople do not sell guestrooms or banquet rooms; they sell the use
of these rooms. This refers to the __________ of hospitality products and
services. Ans: intangibility
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Stacy is a very personable food server who is always friendly with the
restaurant's guests. Alex, on the other hand, is merely civil to guests most
of the time. This illustrates the _____________ of hospitality products and
services. Ans: inconsistency
Which of the following statements about the hospitality industry and
globalization is false? Ans: Globalization has not affected the food
service industry very much.
Two or more companies joining together to benefit from each other's
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strengths is termed __________. Ans: Partnership
Which of the following statements about the hospitality industry and
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technology is false? Ans: The use of "smart cards" is decreasing in the
hotel industry.
A marketing plan should be developed for at least a __________ period.
Ans: three-year
Which of the following steps in the cycle of marketing planning involves
property, competition, and marketplace analysis? Ans: conducting a
marketing audit
All of the following are ways to determine how a property's performance
compares with competitors except: Ans: Segmenting target markets
Number of Available Occupancy Room Nights
Rooms Rooms Percentage Sold
Hotel 1 150 54,750 78% 42,705
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Hotel 2 200 73,000 70% 51,100
Hotel 3 250 91,250 74% 67,525
Hotel 4 300 109,500 60% 65,700
Total 900 328,500 227,030
Given the data above, which of the following properties has the highest
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market share? Ans: C. Hotel 3
Number of Available Occupancy Room Nights
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Rooms Rooms Percentage Sold
Hotel 1 150 54,750 78% 42,705
Hotel 2 200 73,000 70% 51,100
Hotel 3 250 91,250 74% 67,525
Hotel 4 300 109,500 60% 65,700
Total 900 328,500 227,030
Given the data above, which of the following properties has the highest
fair share? Ans: D. Hotel 4
For Expert help
Hospitality sales and marketing final exam
Questions and Answers (100% Correct
Answers) Already Graded A+
Which of the following statements about the relationship between
marketing and sales is true? Ans: The scope of marketing activities is
more long-term than that of sales activities
© 2026 Assignment Expert
Mick is responsible for evaluating the brand identity of a chain and
recommending ways to increase the value of the brand. For which of
the following components of a hospitality marketing mix is mick
responsible? Ans: Product-service mix
Guru01 - Stuvia
Advertising and direct mail campaigns best fit into which of the following
components of the hospitality marketing mix? Ans: promotion-
communication
Peak business periods, off-seasons, and shoulder periods are most
relevant to the _____________ component of the hospitality marketing
mix. Ans: price, rate
In small to medium-size properties, which of the following positions
responsible for advertising and PR activities? Ans: The GM
Salespeople do not sell guestrooms or banquet rooms; they sell the use
of these rooms. This refers to the __________ of hospitality products and
services. Ans: intangibility
, 2 and assignment handling,
For Expert help
Stacy is a very personable food server who is always friendly with the
restaurant's guests. Alex, on the other hand, is merely civil to guests most
of the time. This illustrates the _____________ of hospitality products and
services. Ans: inconsistency
Which of the following statements about the hospitality industry and
globalization is false? Ans: Globalization has not affected the food
service industry very much.
Two or more companies joining together to benefit from each other's
© 2026 Assignment Expert
strengths is termed __________. Ans: Partnership
Which of the following statements about the hospitality industry and
Guru01 - Stuvia
technology is false? Ans: The use of "smart cards" is decreasing in the
hotel industry.
A marketing plan should be developed for at least a __________ period.
Ans: three-year
Which of the following steps in the cycle of marketing planning involves
property, competition, and marketplace analysis? Ans: conducting a
marketing audit
All of the following are ways to determine how a property's performance
compares with competitors except: Ans: Segmenting target markets
Number of Available Occupancy Room Nights
Rooms Rooms Percentage Sold
Hotel 1 150 54,750 78% 42,705
, 3 and assignment handling,
For Expert help
Hotel 2 200 73,000 70% 51,100
Hotel 3 250 91,250 74% 67,525
Hotel 4 300 109,500 60% 65,700
Total 900 328,500 227,030
Given the data above, which of the following properties has the highest
© 2026 Assignment Expert
market share? Ans: C. Hotel 3
Number of Available Occupancy Room Nights
Guru01 - Stuvia
Rooms Rooms Percentage Sold
Hotel 1 150 54,750 78% 42,705
Hotel 2 200 73,000 70% 51,100
Hotel 3 250 91,250 74% 67,525
Hotel 4 300 109,500 60% 65,700
Total 900 328,500 227,030
Given the data above, which of the following properties has the highest
fair share? Ans: D. Hotel 4
