1 and assignment handling,
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Hospitality Sales and Marketing Questions and
Answers (100% Correct Answers) Already
Graded A+
Marketing Ans: The process of creating, pricing, promoting + distributing
products + services to consumers in a mutual exchange of value.
Product Ans: A good, idea, info, or service created to satisfy a
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consumers want or need.
Product-Service Mix Ans: The strategic blend of a firm's tangible +
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intangible attributes.
Service Ans: An intangible product that is sold or purchased in the
market place.
Barter Ans: A process of exchanging goods + services rather than $$.
Marketing Concept Ans: Based on the premise that firms determine
customer wants + needs, + then design products + services that meet
those wants + needs, while also meeting the goals of the firm.
Marketing Mix Ans: The 4 components (price, product, place, +
promotion) that are controlled by organizations + used to influence
consumers to purchase goods + services.
Marketing Program Ans: The set of strategies based on the manipulation
of the marketing mix to meet target market preferences.
, 2 and assignment handling,
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External Environment Ans: The outside influences on the marketing
process that are not under the control of the organization.
Marketing Management Cycle Ans: The dynamic process involving
marketing planning, execution, + evaluation.
Word of Mouth Ans: A spoken communication between consumers that
involves their perceptions about a product or service.
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Price Ans: Refers to the value placed by a firm on its products + services.
Place Ans: This component, sometimes called distribution, refers to the
manner in which the products + services are being delivered to
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consumers. It involves decisions related to the locations of facilities + the
use of intermediaries.
Promotion Mix Ans: The basic elements (advertising, PR, sales promotions,
+ personal selling) used by organizations to communicate w/ consumers.
Presentation Mix Ans: This includes those elements that the marketing
manager uses to increase the tangibility of the product-service mix as
perceived by the consumer. This mix includes physical location,
atmosphere (lighting, sound, + color), + personnel.
Communication Mix Ans: Involves all communication that takes place
between the hospitality operation + the consumer.
Pricing Mix Ans: This encompasses the consumer's perception of value.
The_____ _____ includes such variables as volume discounts + bundling
multiple products together for an overall discounted price.
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Distribution Mix Ans: Includes all distribution channels available between
the firm + the target market.
Service Marketing Ans: Includes all marketing principles to create +
deliver intangible items to consumers.
Boundary-Spanning Roles Ans: Roles that frontline employees (e.g., front-
desk clerks, waiters, flight attendants, travel agents) perform.
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Perceived Value Ans: The worth or utility of a product or service held in
the minds of consumers.
Globalization Ans: Firms expand outside of their traditional domestic
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market (i.e., expanding worldwide)
Search Qualities Ans: Attribution that the consumer can investigate prior
to making a purchase.
Experience Qualities Ans: Attribution that can be evaluated only after
the purchase + consumption of a service.
Credence Qualities Ans: Attributes that are difficult to evaluate after the
service is consumed.
Destination Marketing Organization (DMO) Ans: Government or nonprofit
organization responsible for developing + promoting tourism + visitation
to a destination.
Product Bundling Ans: An approach where goods + services are
combined into one offering, typically @ a lower price than if the
individual goods + services were purchased.
, 4 and assignment handling,
For Expert help
Sustainability Ans: The ability of individuals or organizations to endure +
function over the long term.
Environmental Scanning Ans: Environmental scanning can be a formal
mechanism within a firm, or merely the result of salespeople + managers
consciously monitoring changes in the environment.
Purchasing Power Ans: The extent to which consumers have the ability to
purchase products + services.
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Consumer Price Index (CPI) Ans: A measure of the relative level of prices
for consumer goods in the economy.
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Disposable Income Ans: An individual's income that remains for spending
after required deductions such as taxes.
Discretionary Income Ans: An individual's income that is available for
spending after deducting taxes + necessary expenditures on housing,
food, + basic clothing.
Demographics Ans: Characteristics that describe the population such as
age, income, education, occupation, family size, marital status, +
gender.
Competitive Structure Ans: A combo of buyers + sellers in a market.
Monopoly Ans: A competitive structure in an industry w/ 1 seller + many
buyers.
For Expert help
Hospitality Sales and Marketing Questions and
Answers (100% Correct Answers) Already
Graded A+
Marketing Ans: The process of creating, pricing, promoting + distributing
products + services to consumers in a mutual exchange of value.
Product Ans: A good, idea, info, or service created to satisfy a
© 2026 Assignment Expert
consumers want or need.
Product-Service Mix Ans: The strategic blend of a firm's tangible +
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intangible attributes.
Service Ans: An intangible product that is sold or purchased in the
market place.
Barter Ans: A process of exchanging goods + services rather than $$.
Marketing Concept Ans: Based on the premise that firms determine
customer wants + needs, + then design products + services that meet
those wants + needs, while also meeting the goals of the firm.
Marketing Mix Ans: The 4 components (price, product, place, +
promotion) that are controlled by organizations + used to influence
consumers to purchase goods + services.
Marketing Program Ans: The set of strategies based on the manipulation
of the marketing mix to meet target market preferences.
, 2 and assignment handling,
For Expert help
External Environment Ans: The outside influences on the marketing
process that are not under the control of the organization.
Marketing Management Cycle Ans: The dynamic process involving
marketing planning, execution, + evaluation.
Word of Mouth Ans: A spoken communication between consumers that
involves their perceptions about a product or service.
© 2026 Assignment Expert
Price Ans: Refers to the value placed by a firm on its products + services.
Place Ans: This component, sometimes called distribution, refers to the
manner in which the products + services are being delivered to
Guru01 - Stuvia
consumers. It involves decisions related to the locations of facilities + the
use of intermediaries.
Promotion Mix Ans: The basic elements (advertising, PR, sales promotions,
+ personal selling) used by organizations to communicate w/ consumers.
Presentation Mix Ans: This includes those elements that the marketing
manager uses to increase the tangibility of the product-service mix as
perceived by the consumer. This mix includes physical location,
atmosphere (lighting, sound, + color), + personnel.
Communication Mix Ans: Involves all communication that takes place
between the hospitality operation + the consumer.
Pricing Mix Ans: This encompasses the consumer's perception of value.
The_____ _____ includes such variables as volume discounts + bundling
multiple products together for an overall discounted price.
, 3 and assignment handling,
For Expert help
Distribution Mix Ans: Includes all distribution channels available between
the firm + the target market.
Service Marketing Ans: Includes all marketing principles to create +
deliver intangible items to consumers.
Boundary-Spanning Roles Ans: Roles that frontline employees (e.g., front-
desk clerks, waiters, flight attendants, travel agents) perform.
© 2026 Assignment Expert
Perceived Value Ans: The worth or utility of a product or service held in
the minds of consumers.
Globalization Ans: Firms expand outside of their traditional domestic
Guru01 - Stuvia
market (i.e., expanding worldwide)
Search Qualities Ans: Attribution that the consumer can investigate prior
to making a purchase.
Experience Qualities Ans: Attribution that can be evaluated only after
the purchase + consumption of a service.
Credence Qualities Ans: Attributes that are difficult to evaluate after the
service is consumed.
Destination Marketing Organization (DMO) Ans: Government or nonprofit
organization responsible for developing + promoting tourism + visitation
to a destination.
Product Bundling Ans: An approach where goods + services are
combined into one offering, typically @ a lower price than if the
individual goods + services were purchased.
, 4 and assignment handling,
For Expert help
Sustainability Ans: The ability of individuals or organizations to endure +
function over the long term.
Environmental Scanning Ans: Environmental scanning can be a formal
mechanism within a firm, or merely the result of salespeople + managers
consciously monitoring changes in the environment.
Purchasing Power Ans: The extent to which consumers have the ability to
purchase products + services.
© 2026 Assignment Expert
Consumer Price Index (CPI) Ans: A measure of the relative level of prices
for consumer goods in the economy.
Guru01 - Stuvia
Disposable Income Ans: An individual's income that remains for spending
after required deductions such as taxes.
Discretionary Income Ans: An individual's income that is available for
spending after deducting taxes + necessary expenditures on housing,
food, + basic clothing.
Demographics Ans: Characteristics that describe the population such as
age, income, education, occupation, family size, marital status, +
gender.
Competitive Structure Ans: A combo of buyers + sellers in a market.
Monopoly Ans: A competitive structure in an industry w/ 1 seller + many
buyers.
