1 and assignment handling,
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HOSPITALITY MARKETING & SALES Questions
and Answers (100% Correct Answers) Already
Graded A+
TRADITIONAL 4-PS Ans: PRICE, PRODUCT, PLACE AND PROMOTION.
PRICE Ans: Value placed by the firm on its products/services
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PRODUCT Ans: Tangible and intangible. Breadth and width of the
product line.
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PLACE Ans: DISTRIBUTION, LOCATION
PROMOTION Ans: Advertising, personal selling, sales promotion, &
publicity.
HOSPITALITY Ans: Product-service mix
Presentation mix
Physical location, atmosphere, and personnel
Communications mix- Advertising, marketing, research, and feedback.
Two-way communication
Pricing mix- Consumers perception of value
, 2 and assignment handling,
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Distribution mix- At the point of production
Internet/e-commerce
MARKETING MANAGEMENT CIRCLE Ans: Marketing Planning, MARKETING
EXECUTION, MARKETING EVALUATION.
MARKETING PLANNING Ans: Where are we now?
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Where do we want to go?
How are we going to get there?
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MARKETING EXECUTION/IMPLEMENTATION Ans: ACTION PLANS &
TIMELINES
MARKETING EVALUATION Ans: Analyze the effectiveness of the marketing
plan
SELLING VS MARKETING Ans: Marketing - The entire process
Selling - Focuses mainly on the
desire to sell products/services
Sales function is highly visible, where most areas of the marketing
function take place behind closed doors
ENVIRONMENTAL SCANNING Ans: Formal mechanism within a firm, or the
result of salespeople and managers consciously
, 3 and assignment handling,
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monitoring changes in the environment
EXTERNAL ENVIRONMENT Ans: The environment that influence the
marketing process.eg state of economy, political and legal
development. All this affects the performance of a product or services.
FACTORS AFFECTING CONSUMER PURCHASING POWER & SPENDING
PATTERNS Ans: Inflation
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Recession
Unemployment
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Resource availability
Interest rate trends
Personal income growth
Business growth & performance
Consumers confidence in the economy
THE COMPETITIVE ENVIRONMENT Ans: Monopoly, Perfect Competition,
Oligopoly
Monopolistic Competition, Price elasticity of Demand.
MONOPOLY Ans: One seller, many buyers
, 4 and assignment handling,
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PERFECT COMPITITION Ans: Many buyers and sellers of homogeneous
products
that are almost the same
OLIGOPOLY Ans: Few sellers and many buyers
MONOPOLISTIC COMPETITION Ans: Many buyers and sellers with
differentiated
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products/services
PRICE ELASTIC OF DEMAND Ans: Measure of the percentage of change
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in demand for
a product/service resulting from a percentage
change in price
FOUR LEVELS OF COMPETITION Ans: Product Form Competition 2. Product
Category Competition 3. General Competition 4. Budget Competition.
PRODUCT FORM COMPETITION Ans: Exists among companies that
provide similar products
& services to the same customers at a similar price
level
For Expert help
HOSPITALITY MARKETING & SALES Questions
and Answers (100% Correct Answers) Already
Graded A+
TRADITIONAL 4-PS Ans: PRICE, PRODUCT, PLACE AND PROMOTION.
PRICE Ans: Value placed by the firm on its products/services
© 2026 Assignment Expert
PRODUCT Ans: Tangible and intangible. Breadth and width of the
product line.
Guru01 - Stuvia
PLACE Ans: DISTRIBUTION, LOCATION
PROMOTION Ans: Advertising, personal selling, sales promotion, &
publicity.
HOSPITALITY Ans: Product-service mix
Presentation mix
Physical location, atmosphere, and personnel
Communications mix- Advertising, marketing, research, and feedback.
Two-way communication
Pricing mix- Consumers perception of value
, 2 and assignment handling,
For Expert help
Distribution mix- At the point of production
Internet/e-commerce
MARKETING MANAGEMENT CIRCLE Ans: Marketing Planning, MARKETING
EXECUTION, MARKETING EVALUATION.
MARKETING PLANNING Ans: Where are we now?
© 2026 Assignment Expert
Where do we want to go?
How are we going to get there?
Guru01 - Stuvia
MARKETING EXECUTION/IMPLEMENTATION Ans: ACTION PLANS &
TIMELINES
MARKETING EVALUATION Ans: Analyze the effectiveness of the marketing
plan
SELLING VS MARKETING Ans: Marketing - The entire process
Selling - Focuses mainly on the
desire to sell products/services
Sales function is highly visible, where most areas of the marketing
function take place behind closed doors
ENVIRONMENTAL SCANNING Ans: Formal mechanism within a firm, or the
result of salespeople and managers consciously
, 3 and assignment handling,
For Expert help
monitoring changes in the environment
EXTERNAL ENVIRONMENT Ans: The environment that influence the
marketing process.eg state of economy, political and legal
development. All this affects the performance of a product or services.
FACTORS AFFECTING CONSUMER PURCHASING POWER & SPENDING
PATTERNS Ans: Inflation
© 2026 Assignment Expert
Recession
Unemployment
Guru01 - Stuvia
Resource availability
Interest rate trends
Personal income growth
Business growth & performance
Consumers confidence in the economy
THE COMPETITIVE ENVIRONMENT Ans: Monopoly, Perfect Competition,
Oligopoly
Monopolistic Competition, Price elasticity of Demand.
MONOPOLY Ans: One seller, many buyers
, 4 and assignment handling,
For Expert help
PERFECT COMPITITION Ans: Many buyers and sellers of homogeneous
products
that are almost the same
OLIGOPOLY Ans: Few sellers and many buyers
MONOPOLISTIC COMPETITION Ans: Many buyers and sellers with
differentiated
© 2026 Assignment Expert
products/services
PRICE ELASTIC OF DEMAND Ans: Measure of the percentage of change
Guru01 - Stuvia
in demand for
a product/service resulting from a percentage
change in price
FOUR LEVELS OF COMPETITION Ans: Product Form Competition 2. Product
Category Competition 3. General Competition 4. Budget Competition.
PRODUCT FORM COMPETITION Ans: Exists among companies that
provide similar products
& services to the same customers at a similar price
level
