CMKG CPCM Practice Exams ACTUAL
QUESTIONS AND CORRECT ANSWERS
A. Market shares. Through a compilation of banners in the data. - CORRECT
ANSWERS Which of the following analytics is NOT available in retailer
POS data?
A. Market shares. Through a compilation of banners in the data.
B. All of these analytics are available in retailer POS data.
C. Trends. Through time variations available in the data.
D. Sales and profit analysis. Through total store, aisle, department, brand, and
segment.
E. Shopper insights. Through transactional and shopping basket data.
A. Ensuring the loyalty card data updates correctly. - CORRECT ANSWERS
What's the least important consideration when creating a monthly
updated store-level report from syndicated scanner data?
A. Ensuring the loyalty card data updates correctly.
B. Planning for new store openings or closures.
C. Identifying key performance indicators.
D. Planning for new products that may be introduced after the report is created.
D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - CORRECT
ANSWERS If a SKU has achieved $8,500,000 in sales and has 80%
ACV distribution, what is its Sales per Point of Distribution (SPPD)?
A. $531.25
B. $1,062.50
C. $106.25
,D. $106,250.00
True (share) - CORRECT ANSWERS True or false? If a retailer sells
$135 million in 13 weeks and grew 20% vs year ago and the Market sells $500
million in 13 weeks and grew 18% versus a year ago then the retailer is gaining
$ share.
A. Share of features by brand divided by the brand's dollar share within the
category - CORRECT ANSWERS How do you determine fair share of
features for a brand?
A. Share of features by brand divided by the brand's dollar share within the
category
B. Dollar sales sold on feature divided by total dollar sales for a brand
C. Share of features by brand for the market minus share of features by brand
for the retailer
D. Promoted sales share by brand minus base sales share by brand
A. Market basket analysis - CORRECT ANSWERS Which of the
following analyses provides the information about other products that are
purchased at the same time as a specific category?
A. Market basket analysis
B. Geodemographic analysis
C. Leakage tree analysis
D. Syndicated scanner data analysis
A. Product line extension - CORRECT ANSWERS A Supplier decides to
introduce a new product size in Brand A, which is a 12-pack of smaller-sized
products than the original lineup. What is this an example of?
,A. Product line extension
B. Brand extension
C. Cannibalization
D. Incremental contribution
66 (WORK= (1) Sales per $MM ACV: 10,000/25=400 (2) Sales Index:
(400/600)*100=66.6667) - CORRECT ANSWERS Calculate the "Sales
Index" based on the following information: • Store Units: 10,000 • Store ACV
$: $25 million • Chain Sales per $MMACV: 600 Type your numeric answer in
the space below.
C. Turf protecting, profit generating, cash generating - CORRECT ANSWERS
After developing measurable category objectives what are some
examples of category strategies that can support the objectives?
A. Price generating, turf protecting, promotional advertising
B. Promotional advertising, price generation, product mobility
C. Turf protecting, profit generating, cash generating
D. SKU proliferation, turf protecting, traffic building
D. A model that spreads the cost of a company's activities evenly across all the
company's products - CORRECT ANSWERS Which of the following
descriptions does not describe activity-based costing?
A. A model that assigns the cost of a company's activities to all the company's
products, according to the amount each product actually consumes
B. A model that translates indirect costs into direct costs
C. A model that accounts for the cost of overhead in the cost of a company's
products
, D. A model that spreads the cost of a company's activities evenly across all the
company's products
D. Variety and capacity - CORRECT ANSWERS When deciding which
products to carry, what are the two most important factors that retailers must
keep in balance?
A. Number of potential facings and capacity
B. Linear space optimization and capacity
C. Out-of-stocks and turns
D. Variety and capacity
D. To identify potential assortment, pricing, and promotion opportunities for the
retailer from the marketplace. - CORRECT ANSWERS Why is it
important to compare a retailer's point-of-sale data with syndicated market-level
data?
A. Retailers' POS data can be inaccurate and inconsistent.
B. Syndicated data cannot be integrated with retailer's point-of-sale data
because it measures different consumers.
C. Syndicated data is more accurate than retailer's POS data and offers a store-
level view of sales trends.
D. To identify potential assortment, pricing, and promotion opportunities for the
retailer from the marketplace.
B. False. GMROI rates need to be compared to other category or vendor results
in order to conclude efficiency. - CORRECT ANSWERS True or false? A
minimum GMROI of 2.0 should be attained in order to achieve inventory
efficiencies across the store.
A. True. The minimum is required to achieve payout on inventory holding costs.
QUESTIONS AND CORRECT ANSWERS
A. Market shares. Through a compilation of banners in the data. - CORRECT
ANSWERS Which of the following analytics is NOT available in retailer
POS data?
A. Market shares. Through a compilation of banners in the data.
B. All of these analytics are available in retailer POS data.
C. Trends. Through time variations available in the data.
D. Sales and profit analysis. Through total store, aisle, department, brand, and
segment.
E. Shopper insights. Through transactional and shopping basket data.
A. Ensuring the loyalty card data updates correctly. - CORRECT ANSWERS
What's the least important consideration when creating a monthly
updated store-level report from syndicated scanner data?
A. Ensuring the loyalty card data updates correctly.
B. Planning for new store openings or closures.
C. Identifying key performance indicators.
D. Planning for new products that may be introduced after the report is created.
D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - CORRECT
ANSWERS If a SKU has achieved $8,500,000 in sales and has 80%
ACV distribution, what is its Sales per Point of Distribution (SPPD)?
A. $531.25
B. $1,062.50
C. $106.25
,D. $106,250.00
True (share) - CORRECT ANSWERS True or false? If a retailer sells
$135 million in 13 weeks and grew 20% vs year ago and the Market sells $500
million in 13 weeks and grew 18% versus a year ago then the retailer is gaining
$ share.
A. Share of features by brand divided by the brand's dollar share within the
category - CORRECT ANSWERS How do you determine fair share of
features for a brand?
A. Share of features by brand divided by the brand's dollar share within the
category
B. Dollar sales sold on feature divided by total dollar sales for a brand
C. Share of features by brand for the market minus share of features by brand
for the retailer
D. Promoted sales share by brand minus base sales share by brand
A. Market basket analysis - CORRECT ANSWERS Which of the
following analyses provides the information about other products that are
purchased at the same time as a specific category?
A. Market basket analysis
B. Geodemographic analysis
C. Leakage tree analysis
D. Syndicated scanner data analysis
A. Product line extension - CORRECT ANSWERS A Supplier decides to
introduce a new product size in Brand A, which is a 12-pack of smaller-sized
products than the original lineup. What is this an example of?
,A. Product line extension
B. Brand extension
C. Cannibalization
D. Incremental contribution
66 (WORK= (1) Sales per $MM ACV: 10,000/25=400 (2) Sales Index:
(400/600)*100=66.6667) - CORRECT ANSWERS Calculate the "Sales
Index" based on the following information: • Store Units: 10,000 • Store ACV
$: $25 million • Chain Sales per $MMACV: 600 Type your numeric answer in
the space below.
C. Turf protecting, profit generating, cash generating - CORRECT ANSWERS
After developing measurable category objectives what are some
examples of category strategies that can support the objectives?
A. Price generating, turf protecting, promotional advertising
B. Promotional advertising, price generation, product mobility
C. Turf protecting, profit generating, cash generating
D. SKU proliferation, turf protecting, traffic building
D. A model that spreads the cost of a company's activities evenly across all the
company's products - CORRECT ANSWERS Which of the following
descriptions does not describe activity-based costing?
A. A model that assigns the cost of a company's activities to all the company's
products, according to the amount each product actually consumes
B. A model that translates indirect costs into direct costs
C. A model that accounts for the cost of overhead in the cost of a company's
products
, D. A model that spreads the cost of a company's activities evenly across all the
company's products
D. Variety and capacity - CORRECT ANSWERS When deciding which
products to carry, what are the two most important factors that retailers must
keep in balance?
A. Number of potential facings and capacity
B. Linear space optimization and capacity
C. Out-of-stocks and turns
D. Variety and capacity
D. To identify potential assortment, pricing, and promotion opportunities for the
retailer from the marketplace. - CORRECT ANSWERS Why is it
important to compare a retailer's point-of-sale data with syndicated market-level
data?
A. Retailers' POS data can be inaccurate and inconsistent.
B. Syndicated data cannot be integrated with retailer's point-of-sale data
because it measures different consumers.
C. Syndicated data is more accurate than retailer's POS data and offers a store-
level view of sales trends.
D. To identify potential assortment, pricing, and promotion opportunities for the
retailer from the marketplace.
B. False. GMROI rates need to be compared to other category or vendor results
in order to conclude efficiency. - CORRECT ANSWERS True or false? A
minimum GMROI of 2.0 should be attained in order to achieve inventory
efficiencies across the store.
A. True. The minimum is required to achieve payout on inventory holding costs.
