IMC 391 CH 3 QUIZ with complete
solutions graded A+ 2025/2026
One day, all of our media sources might be merged into one device. Jenkins calls this possibility
____ - correct answer ✔✔The black box fallacy
___ brings together formerly separate technical capabilities and media content - correct answer
✔✔Technological convergence
The concept of ____________ helps public relations people in communicating from the
standpoint of their client's values while interpreting their publics' cultures back to the client. -
correct answer ✔✔Cultural convergence
Omnicom is a global advertising, marketing, and communication services conglomerate that
owns firms providing services in advertising, strategic media planning, digital marketing, direct
marketing, and public relations. This is known as ____________. - correct answer ✔✔Economic
convergence
Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires
him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses.
He works with the advertising departments in both Budweiser and his own agency to develop a
plan. This cooperation between disciplines is known as ____________. - correct answer
✔✔Professional convergence
If you place a ____________ in a paid TV ad, TV viewers can jump platforms from their TVs to
other screens. - correct answer ✔✔hashtag
In traditional mass media, ____________ is the paid media space that sponsors use to persuade
audiences. - correct answer ✔✔Advertising
solutions graded A+ 2025/2026
One day, all of our media sources might be merged into one device. Jenkins calls this possibility
____ - correct answer ✔✔The black box fallacy
___ brings together formerly separate technical capabilities and media content - correct answer
✔✔Technological convergence
The concept of ____________ helps public relations people in communicating from the
standpoint of their client's values while interpreting their publics' cultures back to the client. -
correct answer ✔✔Cultural convergence
Omnicom is a global advertising, marketing, and communication services conglomerate that
owns firms providing services in advertising, strategic media planning, digital marketing, direct
marketing, and public relations. This is known as ____________. - correct answer ✔✔Economic
convergence
Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires
him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses.
He works with the advertising departments in both Budweiser and his own agency to develop a
plan. This cooperation between disciplines is known as ____________. - correct answer
✔✔Professional convergence
If you place a ____________ in a paid TV ad, TV viewers can jump platforms from their TVs to
other screens. - correct answer ✔✔hashtag
In traditional mass media, ____________ is the paid media space that sponsors use to persuade
audiences. - correct answer ✔✔Advertising
