ADV 3403 Final exam Branding
questions with complete solutions
Case: ACLU - correct answer ✔✔Name: The American Civil Liberties Union (to defend Bill of
Rights， racial justice, human rights....) non-profit
Goal: To create a unified image for the entire organization, develop integrated, sustainable and
meaningful identity system
- Reach to broader constituency and build membership, customize a team to build identity.
- Fo Wilson group
ACLU represents a set of principles while other represent a constituency.
- interview
-"principled" justice" guardian"
- court room and campuses needed to be recognized
Solution: capitalize on a highly recognizable acronym , signatures with a comtemporary logotype
and expressive symbolism
=== Statue of Liberty, stylize the face of the statue, photographic signature, website, newsletter,
membership cardss
Result: phote conference presentation to the affiliates. ACLU identity guidelines website. grown
a lot in membership
Case: Mozilla - correct answer ✔✔Definition: a gloabl community of technologists, thiners,
builders, keep internet healhty open and acessible non profit.
Firefox , open-source web browser.
- increase brand recognition using open source principles. Reinforce core purpose. visual and
verbal; differentiate Mozilla from Firefox
- JohnsonBanks
blogs, branding without walls. Open Design blogs.
,built code of an internet URL into the name to represent how pepole and knowledge are linked
together. Typotheque designed a new font
simplifies and unifies a multitude Mozilla activities , integrate various core messages. Color
flows into the new logo and changes without context.
Ever-changing imagery represents the unlimited bounty of the online ecosystem. Engage new
artists coders and developers. Craetive Commons Zilla the new font.
Case: Fern By Hayworth - correct answer ✔✔- design that put people at the center. furniture...
familied and privately held.
- goals: research and design next generation seating
intersection of nature... marketing plans
- Human performance istitue at Western Michigan University
- gathered more than 5 billion pressure mapping data points to understand a relationship
between a person and a seating surface.
-less machined and more human . a higher level of engineering and science.
- task chair became Fern, the injection-molded back structure became Fronds. the center
structure became stem the new system was named wave suspension. robust training program
to connect seating and employee engagement.
- illuminate the design build story by showing production and R&D process. A towering terarium
filled with paper fronds. added visual interest to the memorable and meaningufl name.
- Tradeshow. 50000attendees. Best of Year and HiP awards.
Case: Shinola Detroit - correct answer ✔✔- American company, based in Detroit.
- Goal: create a world class manufacturing jobs. luxury lifestyle. positiy impact on the city.
- envisioned by Tom Kartsotis, intention to establish a true American Design reignite world-class
magnufacturing capabilities
-Research with customers, You Don't Know Shit from Shinola (Shoe polish brand)
- Ronda AG , Patner & Spade
, Solution: in 2013 branding, brand book, website, logo, worked with photographer to produce
campaigns grow female audience
- sale up, expand authuring new partners.
Case: Budweiser - correct answer ✔✔- American beer
lauhed in 1876
- Embody one brand essence, regain relevance in the US modren
- Problem: different version different places
- JKR , JOnes Knowles Ritchie
- modern and universal
- focus on logo and the label. siplified and reduced to one color
typographic was redrawn and crafted
- all illustrative elements like the grains hops and the ABseal redrawn
- Sans Serif Font
"Brewed the Hard Way"
- regain relevance with young, reestablish the brand, ranking,
Case: Coors Light - correct answer ✔✔- beer, refreshing freezing, mountain
- in Colorado
-second best selling
- emotioanl connection, refresh the experience
a life style brand
- place and a pioneering spirit , ages genders and ethnicities, Turner Duckworth in 2014, design
team do research
express the same pioneering spirit that in 1978, led Coors to craft a cold filtered clean cris beer.
- packaging, gritter granite edged photographic asthetic, blue and red, Coors Light mountain
- trucks signage tap handles....
questions with complete solutions
Case: ACLU - correct answer ✔✔Name: The American Civil Liberties Union (to defend Bill of
Rights， racial justice, human rights....) non-profit
Goal: To create a unified image for the entire organization, develop integrated, sustainable and
meaningful identity system
- Reach to broader constituency and build membership, customize a team to build identity.
- Fo Wilson group
ACLU represents a set of principles while other represent a constituency.
- interview
-"principled" justice" guardian"
- court room and campuses needed to be recognized
Solution: capitalize on a highly recognizable acronym , signatures with a comtemporary logotype
and expressive symbolism
=== Statue of Liberty, stylize the face of the statue, photographic signature, website, newsletter,
membership cardss
Result: phote conference presentation to the affiliates. ACLU identity guidelines website. grown
a lot in membership
Case: Mozilla - correct answer ✔✔Definition: a gloabl community of technologists, thiners,
builders, keep internet healhty open and acessible non profit.
Firefox , open-source web browser.
- increase brand recognition using open source principles. Reinforce core purpose. visual and
verbal; differentiate Mozilla from Firefox
- JohnsonBanks
blogs, branding without walls. Open Design blogs.
,built code of an internet URL into the name to represent how pepole and knowledge are linked
together. Typotheque designed a new font
simplifies and unifies a multitude Mozilla activities , integrate various core messages. Color
flows into the new logo and changes without context.
Ever-changing imagery represents the unlimited bounty of the online ecosystem. Engage new
artists coders and developers. Craetive Commons Zilla the new font.
Case: Fern By Hayworth - correct answer ✔✔- design that put people at the center. furniture...
familied and privately held.
- goals: research and design next generation seating
intersection of nature... marketing plans
- Human performance istitue at Western Michigan University
- gathered more than 5 billion pressure mapping data points to understand a relationship
between a person and a seating surface.
-less machined and more human . a higher level of engineering and science.
- task chair became Fern, the injection-molded back structure became Fronds. the center
structure became stem the new system was named wave suspension. robust training program
to connect seating and employee engagement.
- illuminate the design build story by showing production and R&D process. A towering terarium
filled with paper fronds. added visual interest to the memorable and meaningufl name.
- Tradeshow. 50000attendees. Best of Year and HiP awards.
Case: Shinola Detroit - correct answer ✔✔- American company, based in Detroit.
- Goal: create a world class manufacturing jobs. luxury lifestyle. positiy impact on the city.
- envisioned by Tom Kartsotis, intention to establish a true American Design reignite world-class
magnufacturing capabilities
-Research with customers, You Don't Know Shit from Shinola (Shoe polish brand)
- Ronda AG , Patner & Spade
, Solution: in 2013 branding, brand book, website, logo, worked with photographer to produce
campaigns grow female audience
- sale up, expand authuring new partners.
Case: Budweiser - correct answer ✔✔- American beer
lauhed in 1876
- Embody one brand essence, regain relevance in the US modren
- Problem: different version different places
- JKR , JOnes Knowles Ritchie
- modern and universal
- focus on logo and the label. siplified and reduced to one color
typographic was redrawn and crafted
- all illustrative elements like the grains hops and the ABseal redrawn
- Sans Serif Font
"Brewed the Hard Way"
- regain relevance with young, reestablish the brand, ranking,
Case: Coors Light - correct answer ✔✔- beer, refreshing freezing, mountain
- in Colorado
-second best selling
- emotioanl connection, refresh the experience
a life style brand
- place and a pioneering spirit , ages genders and ethnicities, Turner Duckworth in 2014, design
team do research
express the same pioneering spirit that in 1978, led Coors to craft a cold filtered clean cris beer.
- packaging, gritter granite edged photographic asthetic, blue and red, Coors Light mountain
- trucks signage tap handles....
