MARKETING TSA QUESTIONS EXAM
QUESTION & ANSWERS WITH COMPLETE
SOLUTIONS GRADED A+
QUESTIONS AND ANSWERS
Marketing. ANSWER -Process of planning, pricing, promotion, selling, and
distributing products to satisfy customers needs and wants
Channel Management. ANSWER -getting goods to customers
market planning. ANSWER -understanding concepts and strategies to develop and
target marketing strategies to a specific market
Marketing information management. ANSWER -researching customers, trends, and
competitors
Pricing. ANSWER -Charging for goods and services to make a profit
Product/Service management. ANSWER -obtaining, developing, maintaining, and
improving a product or service
Promotion. ANSWER -informing, persuading, and reminding customers about a
product or service
Selling. ANSWER -providing customers with goods and services
@GoldenMinds
, Marketing concept. ANSWER -striving to satisfy the customers needs and wants
while generating a profit
Marketing mix. ANSWER -Product, Place, Price, Promotion
Target Market. ANSWER -group of people identified as those most likely to become
customers
Economic benefits. ANSWER -lower prices, added value, new and improved products
Market share. ANSWER -percentage of total sales in a given market
SWOT Analysis. ANSWER -An assessment of a businesses Strengths, Weaknesses,
Opportunities, Threats
Marketing Strategy. ANSWER -Identifies target markets and sets marketing mix
choices
Sales Forcast. ANSWER -projection of probable future sales in units or dollars
Marketing Plan. ANSWER -Formal written document communicating the goals,
objectives, and strategies of a company.
Elements of a Marketing Plan. ANSWER -Executive summary, situation analysis,
marketing goals/objectives, marketing strategies, implementation, system for
evaluation and control.
@GoldenMinds
QUESTION & ANSWERS WITH COMPLETE
SOLUTIONS GRADED A+
QUESTIONS AND ANSWERS
Marketing. ANSWER -Process of planning, pricing, promotion, selling, and
distributing products to satisfy customers needs and wants
Channel Management. ANSWER -getting goods to customers
market planning. ANSWER -understanding concepts and strategies to develop and
target marketing strategies to a specific market
Marketing information management. ANSWER -researching customers, trends, and
competitors
Pricing. ANSWER -Charging for goods and services to make a profit
Product/Service management. ANSWER -obtaining, developing, maintaining, and
improving a product or service
Promotion. ANSWER -informing, persuading, and reminding customers about a
product or service
Selling. ANSWER -providing customers with goods and services
@GoldenMinds
, Marketing concept. ANSWER -striving to satisfy the customers needs and wants
while generating a profit
Marketing mix. ANSWER -Product, Place, Price, Promotion
Target Market. ANSWER -group of people identified as those most likely to become
customers
Economic benefits. ANSWER -lower prices, added value, new and improved products
Market share. ANSWER -percentage of total sales in a given market
SWOT Analysis. ANSWER -An assessment of a businesses Strengths, Weaknesses,
Opportunities, Threats
Marketing Strategy. ANSWER -Identifies target markets and sets marketing mix
choices
Sales Forcast. ANSWER -projection of probable future sales in units or dollars
Marketing Plan. ANSWER -Formal written document communicating the goals,
objectives, and strategies of a company.
Elements of a Marketing Plan. ANSWER -Executive summary, situation analysis,
marketing goals/objectives, marketing strategies, implementation, system for
evaluation and control.
@GoldenMinds
