Consumer Behavior
1st Edition
ST
UV
TEST BANK
IA
_A
Ayalla Ruvio
PP
Dawn Iacobucci
────────────────────────────────────────────────────
RO
Comprehensive Test Bank for Instructors
and Students
VE
© Ayalla Ruvio & Dawn Iacobucci.
D
All rights reserved. Reproduction or distribution without permission is prohibited.
?
© BooksbyMed
, Test Bank for Consumer Behavior (1st Edition)
Ayalla Ruvio · Dawn Iacobucci
ISBN: 9781119912415
Part I – Introduction: Consumer Behavior Insights
Chapter 1. Consumers Are Key to a Company’s Success
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies
ST
Chapter 3. How (and Why) to Listen to Consumers
Part II – Consumer Buying Process
Chapter 4. How Consumers Make Decisions
UV
Chapter 5. Post-Purchase Behavior
Chapter 6. The Irrational Consumer: Biases and Situational Effects on
Consumers’ Decision-Making
IA
Part III – Unveiling the Black Box of the Consumer Buying Process
Chapter 7. Consumer Motivation and Emotions
Chapter 8. Consumer Personality and Self-Concept
_A
Chapter 9. Learning and Memory
Chapter 10. Consumer Attitude Formation and Change
Chapter 11. Consumers’ Perception
Chapter 12. Consumers’ Social and Cultural Context
PP
Part IV – Diverse Perspectives That Comprise Us All
Chapter 13. The Global Consumer
Chapter 14. Social Media
RO
Chapter 15. Do Good Consumption
VE
D ?
© BooksbyMed
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
ST
e. Consumption behavior
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
UV
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
e. search; acquisition; disposal
IA
3. Which of the following is NOT a way of acquisition?
a. Renting
b. Trading
c. Sharing
_A
d. Gifting
e. All are ways of acquisition
4. ________ is the knowledge derived by studying consumer behavior.
PP
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
e. Market insights
RO
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
VE
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
D?
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
c. internal; external
d. external; internal
e. extrinsic; intrinsic
ST
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
UV
b. Social media
c. Culture
d. Personality
e. Colleagues
IA
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
_A
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
PP
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
d. Senior citizens
RO
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
VE
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
D?
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
1st Edition
ST
UV
TEST BANK
IA
_A
Ayalla Ruvio
PP
Dawn Iacobucci
────────────────────────────────────────────────────
RO
Comprehensive Test Bank for Instructors
and Students
VE
© Ayalla Ruvio & Dawn Iacobucci.
D
All rights reserved. Reproduction or distribution without permission is prohibited.
?
© BooksbyMed
, Test Bank for Consumer Behavior (1st Edition)
Ayalla Ruvio · Dawn Iacobucci
ISBN: 9781119912415
Part I – Introduction: Consumer Behavior Insights
Chapter 1. Consumers Are Key to a Company’s Success
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies
ST
Chapter 3. How (and Why) to Listen to Consumers
Part II – Consumer Buying Process
Chapter 4. How Consumers Make Decisions
UV
Chapter 5. Post-Purchase Behavior
Chapter 6. The Irrational Consumer: Biases and Situational Effects on
Consumers’ Decision-Making
IA
Part III – Unveiling the Black Box of the Consumer Buying Process
Chapter 7. Consumer Motivation and Emotions
Chapter 8. Consumer Personality and Self-Concept
_A
Chapter 9. Learning and Memory
Chapter 10. Consumer Attitude Formation and Change
Chapter 11. Consumers’ Perception
Chapter 12. Consumers’ Social and Cultural Context
PP
Part IV – Diverse Perspectives That Comprise Us All
Chapter 13. The Global Consumer
Chapter 14. Social Media
RO
Chapter 15. Do Good Consumption
VE
D ?
© BooksbyMed
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
ST
e. Consumption behavior
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
UV
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
e. search; acquisition; disposal
IA
3. Which of the following is NOT a way of acquisition?
a. Renting
b. Trading
c. Sharing
_A
d. Gifting
e. All are ways of acquisition
4. ________ is the knowledge derived by studying consumer behavior.
PP
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
e. Market insights
RO
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
VE
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
D?
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
c. internal; external
d. external; internal
e. extrinsic; intrinsic
ST
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
UV
b. Social media
c. Culture
d. Personality
e. Colleagues
IA
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
_A
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
PP
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
d. Senior citizens
RO
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
VE
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
D?
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
