ANSWERS GUARANTEE A+
✔✔Inductive Methods - ✔✔research approach that starts with empirical observations
and then works to forma theory
✔✔Correlation - ✔✔- or association is a simultaneous variation in two variables ( for
example thres a correlation between income and health)
✔✔Causality - ✔✔notion that a change in one factor results in a corresponding change
in another(very difficult in social science). Three factors are needed, correlation, time
order, and ruling out alternative explanations
✔✔Dependent Variables - ✔✔the outcome that the researcher is trying to explain
✔✔Independent Variables - ✔✔a measured factor that the researcher believes has a
causal impact on the dependent variable
✔✔Hypothesis - ✔✔proposed relationship between two variables
✔✔Hypothesis Testing - ✔✔operationlization- process of assigning a precise method for
measuring a term being examined in a particular study
✔✔Material culture - ✔✔everything that is a part of our constructed, physical
environment, including technology
✔✔Nonmaterial culture - ✔✔values, beliefs, behaviors, and social norma
✔✔Ideology - ✔✔a system of concepts and relationships, an understanding of cause
and effect
✔✔Subculture - ✔✔the district cultural values and behavioral patterns of a particular
group in society, a group united by sets of concepts, values, symbols and shared
meaning specific to the members of that group distinctive enough to distinguish it from
others within the same culture or society
✔✔High culture - ✔✔set of cultural products, mainly in the arts, held in the highest
esteem by a culture.
o Arts, upperclass
✔✔- Low culture - ✔✔derogatory term for some forms of popular culture that have mass
appeal.
o Take away meals, gossip magazines, books,
, ✔✔Media - ✔✔- any formats or vehicles that carry, present or communicate information
✔✔Hegemony - ✔✔- condition by which a dominant group uses is power to elicit the
voluntary "consent" of the masses (getting people to go along with the status quo
because it seems like the best course or the natural order of things)
✔✔Domination - ✔✔getting people to do what you want them to do by force
✔✔Media effects - ✔✔- short term would be advertising. Usually certain effects are
intended or unintended.
✔✔Socialization - ✔✔the process by which individuals internalize the values, beliefs,
and norms of a given society and learn to function as members of that society
✔✔Limits of Socialization - ✔✔example nature vs nurture. Astray child. HUMAN
NATURE
✔✔Self - ✔✔the individual identity of a person as perceived by that same person (I, ME,
OTHER, SELF)
✔✔I - ✔✔ones sense of agency, action, or power (I, ME, OTHER, SELF)
✔✔Me - ✔✔the self as perceived as an object by the "I". The self as one imagines
others perceive one. (I, ME, OTHER, SELF)
✔✔Agents of Socialization - ✔✔- Families
- School
- Peers
- Media
- Adult socialization
- Total institutions
✔✔Dramaturgical Theory - ✔✔the view (advanced by Erving Goffman) of social life as
essentially a theatrical performance, in which we are all actors on metaphorical stages,
with roles, scripts, costumes and sets
✔✔Ethnomethodology - ✔✔literally "the methods of the people" , this approach to
studying human interaction focuses on the ways in which we make sense of our world,
convey this understanding to others, and produce a shared social order
✔✔Group Conformity and Authority - ✔✔groups have strong influences over individual
behavior. Line test by Solomon Asch