DECA MARKETING 2026 STUDY GUIDE QUESTIONS AND
ANSWERS GUARANTEE A+
✔✔Corporate Culture - ✔✔How the owners and employees of a company think, feel
and act as a business.
✔✔Credit Risk - ✔✔Potential of credit not being repaid
✔✔Creditor - ✔✔Individual or business to whom money is owed for goods or services
provided.
✔✔Customer Profile - ✔✔Detailed description of the typical consumer in a market
segment
✔✔Database Marketing - ✔✔Gathering, storing and using customer data for marking
directly to them based on their histories.
✔✔Demand- Based Pricing - ✔✔Pricing strategies based on what customers are willing
to pay
✔✔Demand-Pull Inflation - ✔✔Inflation that occurs when increasing demand pulls up
prices
✔✔Demographics - ✔✔Qualities such as age, gender and income of a specific group of
people
✔✔Direct Mail - ✔✔Advertising message sent through the US Postal Service to current
or potential customers
✔✔Discrctionary Income - ✔✔Remaining take-home pay after life necesities are paid for
✔✔Elastic Demand - ✔✔Product demand in which the percent change in demand is
greater than the percent change in price
✔✔Entrepreneurship - ✔✔Willingness and ability take on the risks and responsibilities
of starting a new business
✔✔Equity Financing - ✔✔Raising money for a business in exchange for a percentage of
the ownership
✔✔Ethics - ✔✔Set of rules of behavior based on ideas about what is the right and
wrong
✔✔Feasible - ✔✔A term that means that something can be done successfully
, ✔✔Fixed Assets - ✔✔Items of value that may take time to sell
✔✔Fixed Expense - ✔✔An expense that does not change and is not affected by the
number of products produced or sold
✔✔Form Utility - ✔✔Value that is added when a business changes the form of
something to make it more useful
✔✔Four P's of Marketing - ✔✔Product, Price, Place, Promotion
✔✔Franchisee - ✔✔Person who buys the right to sell the brand products
✔✔Franchisor - ✔✔Company or person who owns the business and the brand
✔✔Frequency - ✔✔Number of times the ad appears before the customer
✔✔Globalization - ✔✔State that occurs when nations become connected through freely
moving goods, labor and capital across boarders
✔✔Goodwill - ✔✔Advantage a business has due to its good reputation
✔✔Gross Profit - ✔✔Amount of profit before subtracting the costs of doing business
✔✔Growth Stage - ✔✔Stage of the product life cycle during which product sales
increase rapidly
✔✔Hook - ✔✔Aspect of an ad that grabs attention
✔✔Income Statement - ✔✔Financial report that shows the revenue and expenses for a
business during a specific period of time
✔✔Indirect Competitors - ✔✔Companies that offer different, but similar products or
services that could also meet the customer needs
✔✔Inelastic Demand - ✔✔Demand for a product that is not affected by price
✔✔Infaltion Rate - ✔✔Rate of change of prices calculated on a monthly or yearly basis.
✔✔Insurance Premium - ✔✔The payment cost of an insurance policy
✔✔Intangible - ✔✔Something that cannot be touched tried out before purchase or
return
ANSWERS GUARANTEE A+
✔✔Corporate Culture - ✔✔How the owners and employees of a company think, feel
and act as a business.
✔✔Credit Risk - ✔✔Potential of credit not being repaid
✔✔Creditor - ✔✔Individual or business to whom money is owed for goods or services
provided.
✔✔Customer Profile - ✔✔Detailed description of the typical consumer in a market
segment
✔✔Database Marketing - ✔✔Gathering, storing and using customer data for marking
directly to them based on their histories.
✔✔Demand- Based Pricing - ✔✔Pricing strategies based on what customers are willing
to pay
✔✔Demand-Pull Inflation - ✔✔Inflation that occurs when increasing demand pulls up
prices
✔✔Demographics - ✔✔Qualities such as age, gender and income of a specific group of
people
✔✔Direct Mail - ✔✔Advertising message sent through the US Postal Service to current
or potential customers
✔✔Discrctionary Income - ✔✔Remaining take-home pay after life necesities are paid for
✔✔Elastic Demand - ✔✔Product demand in which the percent change in demand is
greater than the percent change in price
✔✔Entrepreneurship - ✔✔Willingness and ability take on the risks and responsibilities
of starting a new business
✔✔Equity Financing - ✔✔Raising money for a business in exchange for a percentage of
the ownership
✔✔Ethics - ✔✔Set of rules of behavior based on ideas about what is the right and
wrong
✔✔Feasible - ✔✔A term that means that something can be done successfully
, ✔✔Fixed Assets - ✔✔Items of value that may take time to sell
✔✔Fixed Expense - ✔✔An expense that does not change and is not affected by the
number of products produced or sold
✔✔Form Utility - ✔✔Value that is added when a business changes the form of
something to make it more useful
✔✔Four P's of Marketing - ✔✔Product, Price, Place, Promotion
✔✔Franchisee - ✔✔Person who buys the right to sell the brand products
✔✔Franchisor - ✔✔Company or person who owns the business and the brand
✔✔Frequency - ✔✔Number of times the ad appears before the customer
✔✔Globalization - ✔✔State that occurs when nations become connected through freely
moving goods, labor and capital across boarders
✔✔Goodwill - ✔✔Advantage a business has due to its good reputation
✔✔Gross Profit - ✔✔Amount of profit before subtracting the costs of doing business
✔✔Growth Stage - ✔✔Stage of the product life cycle during which product sales
increase rapidly
✔✔Hook - ✔✔Aspect of an ad that grabs attention
✔✔Income Statement - ✔✔Financial report that shows the revenue and expenses for a
business during a specific period of time
✔✔Indirect Competitors - ✔✔Companies that offer different, but similar products or
services that could also meet the customer needs
✔✔Inelastic Demand - ✔✔Demand for a product that is not affected by price
✔✔Infaltion Rate - ✔✔Rate of change of prices calculated on a monthly or yearly basis.
✔✔Insurance Premium - ✔✔The payment cost of an insurance policy
✔✔Intangible - ✔✔Something that cannot be touched tried out before purchase or
return
