DECA MARKETING 2026 EXAMINATION SET QUESTIONS
AND ANSWERS GUARANTEE A+
✔✔Pricing/cost function - ✔✔function of input prices and output quantity. basically
calculates the cost of making a certain output given input prices idk
✔✔Product Mix - ✔✔various products offered by a seller that can yield greater revenue
when marketed together rather than be sold individually
✔✔Promotional Mix - ✔✔special combination of promotional methods used to advertise
product(s); includes advertising, direct selling, etc. basically ways to help market to
target audience best
✔✔advertisement - ✔✔marketing used to encourage/persuade/manipulate audience
✔✔Branding - ✔✔marketing practice of creating a name,symbol, or design that sets
apart and identifies a product
✔✔customer service - ✔✔assistance a company provides to a customer
✔✔income - ✔✔amount of money a person receives in exchange for labor/service in a
fixed timeframe
✔✔credit - ✔✔money that a bank or business will allow a person to use and then pay
back in the future
✔✔financial needs - ✔✔amount of money available to spend on something
✔✔liability - ✔✔any debt owed to someone else
✔✔tax liability - ✔✔amount of money a person owes to the gov't in a year in terms of
tax.
✔✔contract - ✔✔a legal agreement with specific terms between two parties (usually
written)
✔✔guarantee - ✔✔a pledge, usually in writing, given by a company to customers that
states a product will provide satisfaction/perform or produce in a specific manner. Also
says what will happen if customer isn't satisfied with purchase
✔✔warranty - ✔✔sellers assure the purchaser that goods/service being purchased will
work as expected and if not, it shall be replaced/repaired
, ✔✔debt - ✔✔obligation to pay money, deliver goods, or perform a service under an
express/implied agreement. Two sides: debtor (owes) and debtee (being owed)
✔✔business law - ✔✔deals with the law governing contracts, sales, employment,
insurance, wills, etc. Also includes issues such as starting, selling, or buying a business,
dealing w/ employees or contracts, etc.
✔✔Types of Business ownership - ✔✔Sole Proprietorship, Partnership, Corporation,
NonProfit, Not for Profit
✔✔Sole Proprietorship - ✔✔One person owns everything
✔✔Partnership - ✔✔two or more owners. Not a separate legal entity from business.
Each partner is liable for acts of other partners.
✔✔Corporation - ✔✔Legal structure that allows people to contribute and combine
resources such as capital and labor to generate a profit
✔✔Non vs Not for profit - ✔✔NP: conducts business for benefit of general public w/o
shareholders and a profit drive. Not For: same as non profit, but legally recognized
✔✔communication - ✔✔IN BUSINESS, it is a key function of management. It happens
between levels, departments, and employees. 2 way Process of reaching mutual
understanding and exchanging info, news, ideas, etc.
✔✔Channels of Communication - ✔✔Mediums used to transfer message from 1 party to
another. Includes print media, internet, phones, broadcast media, etc.
✔✔customer service mindset - ✔✔Belief that giving customers good service should be
a top priority of business
✔✔customer relationship management - ✔✔allows businesses to manage business
relationships and data and info assests. Includes customer/prospect contact info,
accounts, and opportunities in a central location
✔✔customer relations - ✔✔the way a company communicates and deals with
customers
✔✔price - ✔✔quantity of payment someone gives in return for a good or service
seriously why did i even make this a flashcard
✔✔supply and demand - ✔✔relationship between the amount of a product and the
desire of the buyers to buy a product. Typically, low supply and high demand= higher
prices and vice versa
AND ANSWERS GUARANTEE A+
✔✔Pricing/cost function - ✔✔function of input prices and output quantity. basically
calculates the cost of making a certain output given input prices idk
✔✔Product Mix - ✔✔various products offered by a seller that can yield greater revenue
when marketed together rather than be sold individually
✔✔Promotional Mix - ✔✔special combination of promotional methods used to advertise
product(s); includes advertising, direct selling, etc. basically ways to help market to
target audience best
✔✔advertisement - ✔✔marketing used to encourage/persuade/manipulate audience
✔✔Branding - ✔✔marketing practice of creating a name,symbol, or design that sets
apart and identifies a product
✔✔customer service - ✔✔assistance a company provides to a customer
✔✔income - ✔✔amount of money a person receives in exchange for labor/service in a
fixed timeframe
✔✔credit - ✔✔money that a bank or business will allow a person to use and then pay
back in the future
✔✔financial needs - ✔✔amount of money available to spend on something
✔✔liability - ✔✔any debt owed to someone else
✔✔tax liability - ✔✔amount of money a person owes to the gov't in a year in terms of
tax.
✔✔contract - ✔✔a legal agreement with specific terms between two parties (usually
written)
✔✔guarantee - ✔✔a pledge, usually in writing, given by a company to customers that
states a product will provide satisfaction/perform or produce in a specific manner. Also
says what will happen if customer isn't satisfied with purchase
✔✔warranty - ✔✔sellers assure the purchaser that goods/service being purchased will
work as expected and if not, it shall be replaced/repaired
, ✔✔debt - ✔✔obligation to pay money, deliver goods, or perform a service under an
express/implied agreement. Two sides: debtor (owes) and debtee (being owed)
✔✔business law - ✔✔deals with the law governing contracts, sales, employment,
insurance, wills, etc. Also includes issues such as starting, selling, or buying a business,
dealing w/ employees or contracts, etc.
✔✔Types of Business ownership - ✔✔Sole Proprietorship, Partnership, Corporation,
NonProfit, Not for Profit
✔✔Sole Proprietorship - ✔✔One person owns everything
✔✔Partnership - ✔✔two or more owners. Not a separate legal entity from business.
Each partner is liable for acts of other partners.
✔✔Corporation - ✔✔Legal structure that allows people to contribute and combine
resources such as capital and labor to generate a profit
✔✔Non vs Not for profit - ✔✔NP: conducts business for benefit of general public w/o
shareholders and a profit drive. Not For: same as non profit, but legally recognized
✔✔communication - ✔✔IN BUSINESS, it is a key function of management. It happens
between levels, departments, and employees. 2 way Process of reaching mutual
understanding and exchanging info, news, ideas, etc.
✔✔Channels of Communication - ✔✔Mediums used to transfer message from 1 party to
another. Includes print media, internet, phones, broadcast media, etc.
✔✔customer service mindset - ✔✔Belief that giving customers good service should be
a top priority of business
✔✔customer relationship management - ✔✔allows businesses to manage business
relationships and data and info assests. Includes customer/prospect contact info,
accounts, and opportunities in a central location
✔✔customer relations - ✔✔the way a company communicates and deals with
customers
✔✔price - ✔✔quantity of payment someone gives in return for a good or service
seriously why did i even make this a flashcard
✔✔supply and demand - ✔✔relationship between the amount of a product and the
desire of the buyers to buy a product. Typically, low supply and high demand= higher
prices and vice versa
