ADPR 4600 MIDTERM QUESTIONS & ANSWERS
What is the difference between primary research and secondary research? - Answers -
Primary research is the collection of original data, whereas secondary research is the
use of information and data already collected by someone else for their own purposes
What are the market entry strategies? - Answers -exporting, joint venturing, foreign
direct investment
What is joint venturing? - Answers -A temporary business arrangement where two or
more companies or individuals pool their resources, expertise, and risks to pursue a
specific project or goal
What are the pros/cons of joint venturing? - Answers -Pros: shared costs, risks, and
resources; access to new markets
Cons: loss of control, partner conflicts, unbalanced contributions, strategic
disagreements
What are key demographic factors? - Answers -Market size, population growth (high
rates: increased demand, low purchasing power), Population Distribution (density,
household size, education, literacy rate)
What is globalization? - Answers -The process of increasing connection and
interdependence between counties, economies, cultures, and populations, driven by
greater cross-border trade, investment and flows of people, ideas, and information.
What are the 3 types of brand piracy? - Answers -outright piracy, reverse engineering,
and counterfeiting
Package design decisions - Answers -
What is the difference between an EMC and an ETC? - Answers -An EMC is an Export
Management Company, that acts as the outsourced export department, which transacts
business on behalf of the clients. An EMC does not take ownership of the goods it
manages.
An ETC is a company that facilitates the exports of goods and services abroad, this
buys products from domestic manufacturers and then resells them internationally.
What is product standardization? - Answers -the design, production, and marketing of a
uniform product across different markets to ensure consistent quality and performance
what is product adaptation? - Answers -modifying a product to fit a different market by
altering its physical attributes, features, or even its pricing to meet local regulations,
consumer preferences, cultural norms, and economic conditions
, What is a high-context culture? - Answers -This culture relies on shared
understandings, relationships, and non-verbal cues, implicit messages, and situational
awareness
What is a low-context culture? - Answers -This culture relies heavily on explicit, direct
verbal and written messages, where words are taken literally
What is exporting? - Answers -The process of selling a company's or country's goods
and services to buyers in another country
Primary Research can include... - Answers -attitudes about organization and product,
public behaviors (consumer buying behaviors), copy testing of message
concept/executions
Product positioning
Challenges of Primary Research - Answers -research fit, expense and time, language
barriers, cultural barriers
Challenges of Secondary Research - Answers -Timeliness issues, availability, bias,
accuracy
What are the four classifications of economic systems? - Answers -traditional economy,
command economy, market economy, mixed economy
What are the research procedures? - Answers -Define, Identify, Design, Collect the
Data, Analyze and Report the Data
What is EMIC - Answers -This is an insider's view of a culture; this helps you
understand how. members of a culture perceive, understand, and describe their own
world
What is ETIC - Answers -This is an outsider's view of a culture, analyzing universal,
detached viewpoints often with a goal of making comparisons across ciultures
What is product evaluation? - Answers -The assessment of how consumers in different
markets perceive and value a product, considering aspects like its quality, suitability,
effectiveness, and cultural fit, which directly informs advertising strategies to enhance
consumer interest
What is direct exporting? - Answers -When a company sells its products directly to
customers or businesses in a foreign country
What are some responsibilities that can be included in direct exporting? - Answers -
Initial market research, product promotion, product labeling based on literacy rate/legal
restrictions
What is the difference between primary research and secondary research? - Answers -
Primary research is the collection of original data, whereas secondary research is the
use of information and data already collected by someone else for their own purposes
What are the market entry strategies? - Answers -exporting, joint venturing, foreign
direct investment
What is joint venturing? - Answers -A temporary business arrangement where two or
more companies or individuals pool their resources, expertise, and risks to pursue a
specific project or goal
What are the pros/cons of joint venturing? - Answers -Pros: shared costs, risks, and
resources; access to new markets
Cons: loss of control, partner conflicts, unbalanced contributions, strategic
disagreements
What are key demographic factors? - Answers -Market size, population growth (high
rates: increased demand, low purchasing power), Population Distribution (density,
household size, education, literacy rate)
What is globalization? - Answers -The process of increasing connection and
interdependence between counties, economies, cultures, and populations, driven by
greater cross-border trade, investment and flows of people, ideas, and information.
What are the 3 types of brand piracy? - Answers -outright piracy, reverse engineering,
and counterfeiting
Package design decisions - Answers -
What is the difference between an EMC and an ETC? - Answers -An EMC is an Export
Management Company, that acts as the outsourced export department, which transacts
business on behalf of the clients. An EMC does not take ownership of the goods it
manages.
An ETC is a company that facilitates the exports of goods and services abroad, this
buys products from domestic manufacturers and then resells them internationally.
What is product standardization? - Answers -the design, production, and marketing of a
uniform product across different markets to ensure consistent quality and performance
what is product adaptation? - Answers -modifying a product to fit a different market by
altering its physical attributes, features, or even its pricing to meet local regulations,
consumer preferences, cultural norms, and economic conditions
, What is a high-context culture? - Answers -This culture relies on shared
understandings, relationships, and non-verbal cues, implicit messages, and situational
awareness
What is a low-context culture? - Answers -This culture relies heavily on explicit, direct
verbal and written messages, where words are taken literally
What is exporting? - Answers -The process of selling a company's or country's goods
and services to buyers in another country
Primary Research can include... - Answers -attitudes about organization and product,
public behaviors (consumer buying behaviors), copy testing of message
concept/executions
Product positioning
Challenges of Primary Research - Answers -research fit, expense and time, language
barriers, cultural barriers
Challenges of Secondary Research - Answers -Timeliness issues, availability, bias,
accuracy
What are the four classifications of economic systems? - Answers -traditional economy,
command economy, market economy, mixed economy
What are the research procedures? - Answers -Define, Identify, Design, Collect the
Data, Analyze and Report the Data
What is EMIC - Answers -This is an insider's view of a culture; this helps you
understand how. members of a culture perceive, understand, and describe their own
world
What is ETIC - Answers -This is an outsider's view of a culture, analyzing universal,
detached viewpoints often with a goal of making comparisons across ciultures
What is product evaluation? - Answers -The assessment of how consumers in different
markets perceive and value a product, considering aspects like its quality, suitability,
effectiveness, and cultural fit, which directly informs advertising strategies to enhance
consumer interest
What is direct exporting? - Answers -When a company sells its products directly to
customers or businesses in a foreign country
What are some responsibilities that can be included in direct exporting? - Answers -
Initial market research, product promotion, product labeling based on literacy rate/legal
restrictions
