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NRF Business of Retail Certification
Exam Questions and Answers Latest
2026
brick-and-mortar Ans: the presence of a physical
storefront and face-to-face customer experiences
closeout stores Ans: off-price stores that offer an
assortment of brand-name merchandise at a significant
discount off the manufacturer's price
commercial cue Ans: advertising message that impacts
purchase decisions
comparison shopper Ans: the customer who spends time
searching for the best price or deal on the item she is
looking to purchase
convenience stores Ans: these stores aim at providing
their customers a convenient shopping experience. the
general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
corporate chain Ans: a company that operates multiple
stores under common ownership, and usually has
centralized decision-making
demographics Ans: quantifiable information about a
customer such as household size, income, education,
occupation, and place of residence
© 2025 All rights reserved
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department stores Ans: these stores offer good service
and a broad variety and assortment of products of mid-
to-high quality
direct selling Ans: salespeople contact customers
directly in a convenient location, often at a customer's
home; demonstrate product benefits; take orders; and
deliver the products or perform the services
discount selling Ans: these retailers offer a broad variety
of merchandise, limited service, and low prices
distribution channel Ans: the chain of businesses
through which a good or service passes until it reaches
the end customer
diverse shopper Ans: this buyer is hard to predict or to
understand. he shops in many different places and is not
obviously influenced by any one retail element
e-commerce Ans: buying and selling through the internet
via an electronic device
follower Ans: this customer usually waits to see what the
latest trend will be, and is reluctant to try new products
until friends have done so and reported on them
franchises Ans: the license granted to another party to
market a company's goods or services in a particular
territory
© 2025 All rights reserved
NRF Business of Retail Certification
Exam Questions and Answers Latest
2026
brick-and-mortar Ans: the presence of a physical
storefront and face-to-face customer experiences
closeout stores Ans: off-price stores that offer an
assortment of brand-name merchandise at a significant
discount off the manufacturer's price
commercial cue Ans: advertising message that impacts
purchase decisions
comparison shopper Ans: the customer who spends time
searching for the best price or deal on the item she is
looking to purchase
convenience stores Ans: these stores aim at providing
their customers a convenient shopping experience. the
general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
corporate chain Ans: a company that operates multiple
stores under common ownership, and usually has
centralized decision-making
demographics Ans: quantifiable information about a
customer such as household size, income, education,
occupation, and place of residence
© 2025 All rights reserved
, 2 | Page
department stores Ans: these stores offer good service
and a broad variety and assortment of products of mid-
to-high quality
direct selling Ans: salespeople contact customers
directly in a convenient location, often at a customer's
home; demonstrate product benefits; take orders; and
deliver the products or perform the services
discount selling Ans: these retailers offer a broad variety
of merchandise, limited service, and low prices
distribution channel Ans: the chain of businesses
through which a good or service passes until it reaches
the end customer
diverse shopper Ans: this buyer is hard to predict or to
understand. he shops in many different places and is not
obviously influenced by any one retail element
e-commerce Ans: buying and selling through the internet
via an electronic device
follower Ans: this customer usually waits to see what the
latest trend will be, and is reluctant to try new products
until friends have done so and reported on them
franchises Ans: the license granted to another party to
market a company's goods or services in a particular
territory
© 2025 All rights reserved
