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BEM120
The study material for BEM120 of 2020 from the textbook GRASPING SERVICE MARKETING
Documents in this bundle
7
Summary
Summary Chapter 1: Service Marketing as an exchange process
Summary
Summary Chapter 2 Value: from customer service to satisfaction and loyalty
Summary
Summary Physical evidence in the service market
Summary
Summary Chapter 8: Place or distribution of service
Summary
Summary Chapter 9 Pricing
Summary
Summary Chapter 3: Service Marketing Research
Summary
Summary Chapter 10 : Promotion
Connected book
Grasping Service Marketing
- 2004
- 9780620326407
- Unknown
Grasping Service Marketing
- 2015
- 9780620603690
- Unknown
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