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Chapters 7,9,10,11 and 13 MOM

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Chapters 7,9,10,11 and 13 MOM

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Summary Chapter 11: Strategic Market Planning
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Summary Chapter 13: Segmentation, Target Marketing and Positioning
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Summary Chapter 7: Designing Organizational Structure
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Summary Chapter 9: Welcome to the World of Marketing: Create and Deliver Value
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Summary Chapter 10: Global, Ethical, and Sustainable Marketing
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