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Summary literature - social influence, public communication and advertising (incl. Cialdini)
- Summary • 29 pages • 2018
- $7.78
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This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...
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Summary literature & lectures - social influence, public communication and advertising
- Package deal • 2 items • 2018
- $9.58
- 13x sold
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This summary includes the literature and lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories.
