Shefasadia94

1. Main Thesis Paper 2. Proposal

The cross-cultural diversity is a is a long-term phenomenon that has grown in popularity as a result of globalisation, migration, and increased worker diversity (UNESCO, 2009). Understanding cultural differences become the major priority for international team managers. This research is a report on Boots, where cultural diversity issues are examined extensively. This report intent to illustrate the diversity of Walgreens Boots Alliance in the context of managing an intercultural workforce.

A successful international business operations are influenced by a variety of factors, both external environment and internal to the company. The quality and skills of management and staff are the most important things a company should have. Intercultural competencies are one of those qualities that supports in the successful operation of an international business in global contexts. The main purpose of this study is to determine the significance of intercultural competencies and its impact on ...

Brand communication on social media plays an essential role in keeping brand value which helps in building trust and relationships amongst customers and marketers leverage this rapidly-growing platform to engage their target audiences. As the beauty and health care industry faces challenges with disruptive innovations, rapid change in product offerings, and sensitive customer experiences, leveraging social media can be critical for key stakeholders. This research aims to examine how the role and...

The health and beauty sector in Britain was predicted to be valued GBP33.8 billion in 2020, with Alliance Boots UK holding the largest market share of more than 15%. But the boots have seen hardest competition in post covid era with the major players of the industry. So, it is essential for Alliance Boots to identify the scope of social media strategy in order to sustain with their brand value and competitive advantage in the beauty & healthcare industry and purpose of this study to suggest it...

1. Analysis on Capital investment technique of BHP Billiton Group 2. ACCOUNTING AND FINANCE - AAF044-6 : ; Financial statement analysis of Ocado Group Plc

The research finds that Ocado Group Plc has able to generate expanding revenues thanks to varied divisions and a large market share, despite high administrative costs and a longer operating cycle. The group faces further challenges for the growing socio-economic diversity among residential customers, the stable technological changes and the increasing demand for sustainable structure.

1. MARKETING COMMUNICATIONS MIX 2. Crisis and Reputation Management

Crisis and Reputation Management: This report reflects on the crisis communication through an integrated communication tactics for achieving brand reputation in the event of a crisis.

The goal of this study is to comprehend how marketing communications tools fit into integrated brand communication programmes by considering market segmentation and branding challenges, as well as evaluating the usefulness and results of their use in both analogue and digital media.