ASSIGNMENT 1
BUSINESS DISSERTATION
PROPOSAL
Investigating the Role and
Significance of different social media
platforms to retain brand value and
competitive advantage in the beauty
& healthcare industry
– Case Study of Alliance Boots
SAIMA SADIA SHEFA
ID:2016948
, Table of Contents
Introduction:...............................................................................................................................3
Research Aim and Objectives....................................................................................................3
Research Questions:...................................................................................................................4
Research Objectives:..................................................................................................................4
Literature review:.......................................................................................................................5
Research Methodology:..............................................................................................................5
Potential Outcomes:...................................................................................................................6
References..................................................................................................................................7
BUSINESS DISSERTATION
PROPOSAL
Investigating the Role and
Significance of different social media
platforms to retain brand value and
competitive advantage in the beauty
& healthcare industry
– Case Study of Alliance Boots
SAIMA SADIA SHEFA
ID:2016948
, Table of Contents
Introduction:...............................................................................................................................3
Research Aim and Objectives....................................................................................................3
Research Questions:...................................................................................................................4
Research Objectives:..................................................................................................................4
Literature review:.......................................................................................................................5
Research Methodology:..............................................................................................................5
Potential Outcomes:...................................................................................................................6
References..................................................................................................................................7
