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Essay

BRAND COMMUNICATION AND REPUTATION MANAGEMENT- MAR036-6

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The goal of this study is to comprehend how marketing communications tools fit into integrated brand communication programmes by considering market segmentation and branding challenges, as well as evaluating the usefulness and results of their use in both analogue and digital media.

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Institution
University Of Bedfordshire
Module
BRAND COMMUNICATION AND REPUTATION MANAGEMENT









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Institution
University of Bedfordshire
Study
Unknown
Module
BRAND COMMUNICATION AND REPUTATION MANAGEMENT
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Uploaded on
December 15, 2022
Number of pages
11
Written in
2022/2023
Type
Essay
Professor(s)
Unknown
Grade
A

Subjects

  • dove’s reverse selfie
  • brand communication and reputation management
  • marketing communications mix
  • integrated marketing communications
  • sodastream earth day campaign

Content preview

BRAND COMMUNICATION
AND REPUTATION
MANAGEMENT
MAR036-6
Assignment 1: Portfolio

SAIMA SADIA SHEFA
STUDENT ID: 2016948

, Contents


INTRODUCTION
MARKETING COMMUNICATIONS MIX
INSTRUMENTS OF THE MARKETING COMMUNICATIONS MIX
ADVERTISING
SALES AND PROMOTION
PERSONAL SELLING
PUBLIC RELATION
DIRECT MARKETING
SODASTREAM EARTH DAY CAMPAIGN
DOVE’S REVERSE SELFIE
GUINNESS £30M FUND
AVATAR OF PRINCE; “THE MAN HE WAS DESTINED TO BECOME”
LEARNINGS OF 4 CAMPAIGNS & INSIGHTS
CONCLUSION
REFERENCES




1 | Assignment One - MAR036-6

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