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Cultural Influences on the Relationship Between Net Promoter Score and e-WOM Behaviour in Social Media Contexts
This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. The research is based ...
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- • 11 pages •
This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. The research is based ...
Business, Management, Marketing
Title: Audi – Case Study on Operations and Management of a Successful Business Description: This project explores in a clear and accessible way how a large company like Audi works from an operations and management point of view. It is a useful material for students taking the Introduction to Business Operations and Management (BMM3003) course, but also for anyone curious about how strategy, organization and internal processes combine in a real business. The paper presents: how the A...
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- • 9 pages •
Title: Audi – Case Study on Operations and Management of a Successful Business Description: This project explores in a clear and accessible way how a large company like Audi works from an operations and management point of view. It is a useful material for students taking the Introduction to Business Operations and Management (BMM3003) course, but also for anyone curious about how strategy, organization and internal processes combine in a real business. The paper presents: how the A...