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Title: Audi – Case Study on Operations and Management of a Successful Business Description: This project explores in a clear and accessible way how a large company like Audi works from an operations and management point of view. It is a useful material for students taking the Introduction to Business Operations and Management (BMM3003) course, but also for anyone curious about how strategy, organization and internal processes combine in a real business. The paper presents: how the Audi company is structured, how it organizes its production, marketing and delivery processes, what its values ​​and objectives are, and how it adapts to the demands of the automotive market. It is written in a clear, reasoned language, with real-life examples, without complicated theory. It can be used as inspiration for other projects or as support in preparing for exams and seminars.

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Uploaded on
May 5, 2025
Number of pages
9
Written in
2020/2021
Type
Case
Professor(s)
Ajlal
Grade
A

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Introduction to Business Operations and Management

XLDBMM3003

CASE STUDY AUDI BRAND



Table of contents



1. Introduction................................................................................3

2. Business operations ..................................................................3

2.1.Marketing ...........................................................................3

2.2.Sales...................................................................................4

2.3.HR ......................................................................................4

2.4.Supply chain .......................................................................4

2.5.Quality control .....................................................................4

3.Introduction and brief explanation of chosen company ..........4

4.Evaluation of the company/ History .............................................5

4.1.Operational strategy ............................................................5

4.2.Production management .....................................................5

4.3.Supply chain management ..................................................6

4.4.Logistics management ........................................................6

4.5.Location strategies ..............................................................6

4.6.Quality control ......................................................................6

4.7.Leadership ...........................................................................6

4.8.HR and people management ...............................................6

5.Conclusion ...................................................................................7

, 6.References ..................................................................................8




Introduction.



They are a few ways to provide tall client values: the value recommendation and the

esteem conveyance framework. The esteem suggestion is more than the core

positioning of the item and benefit they offer. It too comprises of a entirety bunch of

benefits that the company guaranteed to provide. All the encounters that client will

have along the way of getting and utilizing the advertising is included within the

esteem conveyance framework. A good value delivery system could be a collection of

major trade forms that makes a difference to provide unmistakable buyer esteem. The

fullfilment of clients may moreover depend on the quality of the item or benefit. The

totality of highlights and characteristics of a item or benefit that have the capacity to

fulfill the defined needs is the quality. A company’s benefit, client fulfillment and the

quality. In this case study the value and functions of a company are presented through

documentation and thorough analysis of the Audi brand!

First let us define the Business operations that represent the process that are

necessary for the management of a company and the success of the choose of

generating revenues and of course profit.

In fact Business operations follows a number of elements for the smooth running of

business: Process, Staffing, Location, Equipment or technology.
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