Cultures and Organizations: Software of the Mind, Third Edition Notes

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Lecture notes

Cultural Influences on the Relationship Between Net Promoter Score and e-WOM Behaviour in Social Media Contexts
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11

May 2025

2023/2024
This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. The research is based ...
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Lecture notes

Cultural Influences on the Relationship Between Net Promoter Score and e-WOM Behaviour in Social Media Contexts
-

-

-

11

May 2025

2023/2024
This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. The research is based ...
New
llovinalina
£7.96 More Info