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Best selling Cultures and Organizations: Software of the Mind, Third Edition notes
summary of cultural management, the dimensions of Hofstede and Hall. Everything you need to know for the test in semester 2.
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Cultural Influences on the Relationship Between Net Promoter Score and e-WOM Behaviour in Social Media Contexts
- Lecture notes • 11 pages • 2025 Popular
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- £7.46
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This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. 
 
The research is based ...
Newest Cultures and Organizations: Software of the Mind, Third Edition summaries
-
Cultural Influences on the Relationship Between Net Promoter Score and e-WOM Behaviour in Social Media Contexts
- Lecture notes • 11 pages • 2025 New
-
- £7.46
- + learn more
This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. 
 
The research is based ...
summary of cultural management, the dimensions of Hofstede and Hall. Everything you need to know for the test in semester 2.
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