Bussines
Latest uploads at Bussines. Looking for notes at Bussines? We have lots of notes, study guides and revision notes available for your school.
-
1
- 0
- 0
Courses at Bussines
Notes available for the following courses at Bussines
Latest content Bussines
This academic paper investigates the relationship between Net Promoter Score (NPS) and electronic word-of-mouth (e-WOM) behaviour on social media, with a particular focus on how this relationship is moderated by cultural dimensions. Drawing on Hofstede’s (2010) cultural framework—specifically collectivism, power distance, uncertainty avoidance, and masculinity—the study explores how national culture can influence customer engagement following the reporting of NPS. 
 
The research is based ...