Phillip James Shannon
International Marketing
Ms Connie Nolan
Canterbury Christ Church University
Business School
z
In India
, 2
z ▪ Founded in 1952 by Nathan Swartz, Boston, Massachusetts
Began as a shoe company.
▪ The brand Timberland® from 1978, is now a global leader in
design, engineering and marketing of premium-quality footw
apparel and accessories for consumers who value the outdo
The brand
and their time in it.
Built to withstand the elements of nature.
▪ Based in Stratham, New Hampshire, United States. Footwea
top product segment- 79% of sales.
▪ 230 Retail stores throughout North America, Europe, Asia, L
America, South Africa and the Middle East (Vault, 2019).
▪ Consumers:
90s-present: Hip-hop industry. Outdoor adventurers and more
recently urbanites and younger generation
#ModernTrail (Chan, 2018)
▪ Majority wholesale activity and not through its stores.
, z
Images: (TBFB, 2017) Hipsters and city dwellers targeting: Fall – winter- 2015/16
campaign #ModernTrail
International Marketing
Ms Connie Nolan
Canterbury Christ Church University
Business School
z
In India
, 2
z ▪ Founded in 1952 by Nathan Swartz, Boston, Massachusetts
Began as a shoe company.
▪ The brand Timberland® from 1978, is now a global leader in
design, engineering and marketing of premium-quality footw
apparel and accessories for consumers who value the outdo
The brand
and their time in it.
Built to withstand the elements of nature.
▪ Based in Stratham, New Hampshire, United States. Footwea
top product segment- 79% of sales.
▪ 230 Retail stores throughout North America, Europe, Asia, L
America, South Africa and the Middle East (Vault, 2019).
▪ Consumers:
90s-present: Hip-hop industry. Outdoor adventurers and more
recently urbanites and younger generation
#ModernTrail (Chan, 2018)
▪ Majority wholesale activity and not through its stores.
, z
Images: (TBFB, 2017) Hipsters and city dwellers targeting: Fall – winter- 2015/16
campaign #ModernTrail
