Consumer Behaviour \\\'luxury brands\\\': Burberry with references

Canterbury Christ Church University

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Year 3 Luxury brand Burberry analysis with full references for Strategic Marketing module
  • Year 3 Luxury brand Burberry analysis with full references for Strategic Marketing module

  • Case • 40 pages • 2021
  • Distinction grade awarded. Year 3 An overview of the luxury brand that changes its look from 'chav' to luxury. The Digital Strategy, SWOT, PEST,Porter's 5 Forces, segmentation, channels, and two examples of what the brand did to transform itself. References included.
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