HSA 305 QUIZ 9
Question 1
4 out of 4 points
Brand attitude refers to the consumer’s:
Answer
evaluation whether a brand might satisfy a current
need.
Question 2
4 out of 4 points
In reference to advertising qualities, what is amplified expressiveness?
Answer
The dramatization of the organization or its products through print, sound and
color.
Question 3
4 out of 4 points
In the macro communications process model, noise refers to:
Answer
competing messages.
Question 4
4 out of 4 points
The number of different persons or households exposed to a particular media
schedule at least once during a specified time period describes what factor of
media exposure?
Answer
Reach.
Question 1
4 out of 4 points
Brand attitude refers to the consumer’s:
Answer
evaluation whether a brand might satisfy a current
need.
Question 2
4 out of 4 points
In reference to advertising qualities, what is amplified expressiveness?
Answer
The dramatization of the organization or its products through print, sound and
color.
Question 3
4 out of 4 points
In the macro communications process model, noise refers to:
Answer
competing messages.
Question 4
4 out of 4 points
The number of different persons or households exposed to a particular media
schedule at least once during a specified time period describes what factor of
media exposure?
Answer
Reach.
