HSA 305 QUIZ 4
Question 1
4 out of 4 points
Careful observation, hypotheses, predications and testing describe which
characteristic of good market research practice?
Answer
Correct Answer:
Scientific
method.
Question 2
4 out of 4 points
What is the systematic design, collection, analysis and reporting of data relevant
to a specific marketing situation facing a company?
Answer
Correct Answer:
Marketing
research.
Question 3
4 out of 4 points
What gives an organization a competitive advantage so that it can choose its
markets better, develop better offerings and execute more effective marketing
planning?
Answer
Correct Answer:
Superior information.
Question 4
, 4 out of 4 points
The set of consumers who professes a sufficient level of interest in a market
offer is called the:
Answer
Correct Answer:
potential market.
Question 5
4 out of 4 points
Email newsletters, published financial filings, government publications, and
journal articles are examples of what type of data source?
Answer
Correct Answer:
Secondary.
Question 6
4 out of 4 points
If a questionnaire is mailed to all discharged patients without an incentive to
complete and return the survey, and the rate of return is only 30%, the results
represent:
Answer
Correct
Answer: a convenience sample.
Question 7
4 out of 4 points
Sales that take place without any demand-stimulating expenditure are called:
Answer
Question 1
4 out of 4 points
Careful observation, hypotheses, predications and testing describe which
characteristic of good market research practice?
Answer
Correct Answer:
Scientific
method.
Question 2
4 out of 4 points
What is the systematic design, collection, analysis and reporting of data relevant
to a specific marketing situation facing a company?
Answer
Correct Answer:
Marketing
research.
Question 3
4 out of 4 points
What gives an organization a competitive advantage so that it can choose its
markets better, develop better offerings and execute more effective marketing
planning?
Answer
Correct Answer:
Superior information.
Question 4
, 4 out of 4 points
The set of consumers who professes a sufficient level of interest in a market
offer is called the:
Answer
Correct Answer:
potential market.
Question 5
4 out of 4 points
Email newsletters, published financial filings, government publications, and
journal articles are examples of what type of data source?
Answer
Correct Answer:
Secondary.
Question 6
4 out of 4 points
If a questionnaire is mailed to all discharged patients without an incentive to
complete and return the survey, and the rate of return is only 30%, the results
represent:
Answer
Correct
Answer: a convenience sample.
Question 7
4 out of 4 points
Sales that take place without any demand-stimulating expenditure are called:
Answer
