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, Table of Contents
Chapter 1: Introduction to Business
Analytics Chapter 1: Appendix A1 Basic
Excel Skills Chapter 2: Database Analytics
Chapter 3: Data Visualization
Chapter 4: Descriptive
Statistics
Chapter 5: Probability Distributions and Data
Modeling Chapter 6: Sampling and Estimation
Chapter 7: Statistical Inference
Chapter 8: Trendlines and Regression
Analysis Chapter 9: Forecasting
Techniques
Chapter 10: Introduction to Data Mining
Chapter 11: Spreadsheet Modeling and
Analysis Chapter 12: Simulation and Risk
Analysis Chapter 13: Linear Optimization
Chapter 14: Integer and Nonlinear Optimization
Models Chapter 15: Optimization Analytics
Chapter 16: Decision Analysis
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, Chapter 1: Introduction to Business Analytics
1) Descriptive analytics:
A) can predict risk and find relationships in data not readily apparent with traditional analyses.
B) helps companies classify their customers into segments to develop specific marketing campaigns.
C) helps detect hidden patterns in large quantities of data to group data into sets to predict behavior.
D) can use mathematical techniques with optimization to make decisions that take into account
the uncertainty in the data.
Correct Answer: B Diff:
1 Blooms: Remember
Topic: Descriptive, Predictive, and Prescriptive Analytics
LO1: Illustrate examples of descriptive, predictive, and prescriptive analytics.
2) A manager at Gampco Inc. wishes to know the company's revenue and profit in its previous
quarter. Which of the following business analytics will help the manager?
A) prescriptive analytics
B) normative analytics
C) descriptive analytics
D) predictive analytics Correct Answer:
C Diff: 1
Blooms: Apply AACSB: Analytic Skills
Topic: Descriptive, Predictive, and Prescriptive Analytics
LO1: Explain the difference between descriptive, predictive, and prescriptive analytics.
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, 3) Predictive analytics:
A) summarizes data into meaningful charts and reports that can be standardized or customized.
B) identifies the best alternatives to minimize or maximize an objective.
C) uses data to determine a course of action to be executed in a given situation.
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