CIS 110 CHAPTER 3 EXAM WITH 100%
CORRECT ANSWERS
What is the process of collecting, analyzing and reporting aggregate data about which
pages a website visitor visits—and in what order? - Answer- Clickstream analytics
What applies to any business that sells its products or services directly to consumers
online? - Answer- B2C
A search ________ is website software that finds other pages based on keyword
matching similar to Google. - Answer- Engine
What evaluates variables that search engines use to determine where a URL appears
on the list of search results? - Answer- Search engine ranking
What is a plan that details how a company creates, delivers, and generates revenues? -
Answer- Business model
Search engine ________ combines art along with science to determine how to make
URLs more attractive to search engines resulting in higher search engine ranking. -
Answer- optimization
What applies to any consumer who sells a product or service to a business on the
Internet? - Answer- Consumer-to-Business (C2B)
Pay-per-call - Answer- Generates revenue each time a user clicks on a link that takes
the user directly to an online agent waiting for a call.
Pay-per-conversion - Answer- Generates revenue each time a website visitor is
converted to a customer.
_______ is the process of collecting, analyzing and reporting aggregate data about
which pages a website visitor visits—and in what order. - Answer- Clickstream analytics
What is an individual who studies the interaction between humans and technology,
observing how technology can shape humans' lives? - Answer- Cyborg anthropologist
What is website software that finds other pages based on keyword matching similar to
Google? - Answer- Search Engine
, A(n) ___________ allows people at two or more locations to interact via two-way video
and audio transmissions simultaneously as well as share documents, data, computer
displays, and whiteboards. - Answer- videoconference
What can observe the exact pattern of a consumer's navigation through a site? -
Answer- Clickstream Data
_________ data can observe the exact pattern of a consumer's navigation through a
site. - Answer- Clickstream
Which term applies to businesses buying from and selling to each other over the
Internet? - Answer- Business-to-Business (B2B)
Pay-per-click - Answer- Generates revenue each time a user clicks on a link to a
retailer's website.
__________ Darwinism implies that organizations that cannot adapt to the new
demands placed on them for surviving in the information age are doomed to extinction. -
Answer- Digital
A(n) ___________ technology is a new way of doing things that initially does not meet
the needs of existing customers. - Answer- Disruptive
True or false: The Internet and the World Wide Web are not synonymous. The WWW is
just one part of the Internet, and its primary use is to correlate and disseminate
information. The Internet includes the WWW and also other forms of communication
systems such as email. - Answer- TRUE
Name three ebusiness advantages. - Answer- Reducing Costs, Opening New Markets,
Expanding Global Reach
Information _________ refers to the depth and breadth of details contained in a piece of
textual, graphic, audio, or video information. - Answer- Richness
What implies that organizations that cannot adapt to the new demands placed on them
for surviving in the information age are doomed to extinction? - Answer- Digital
Darwinism
Two reasons why ebusiness has expanded global reach. - Answer- Unlimited Size and
Unlimited Customers
What is a new way of doing things that initially does not meet the needs of existing
customers? - Answer- Disruptive technology
True or false: One of the biggest benefits of ebusiness is a reduction in costs including
communication costs, travel costs, and start-up costs. - Answer- TRUE
CORRECT ANSWERS
What is the process of collecting, analyzing and reporting aggregate data about which
pages a website visitor visits—and in what order? - Answer- Clickstream analytics
What applies to any business that sells its products or services directly to consumers
online? - Answer- B2C
A search ________ is website software that finds other pages based on keyword
matching similar to Google. - Answer- Engine
What evaluates variables that search engines use to determine where a URL appears
on the list of search results? - Answer- Search engine ranking
What is a plan that details how a company creates, delivers, and generates revenues? -
Answer- Business model
Search engine ________ combines art along with science to determine how to make
URLs more attractive to search engines resulting in higher search engine ranking. -
Answer- optimization
What applies to any consumer who sells a product or service to a business on the
Internet? - Answer- Consumer-to-Business (C2B)
Pay-per-call - Answer- Generates revenue each time a user clicks on a link that takes
the user directly to an online agent waiting for a call.
Pay-per-conversion - Answer- Generates revenue each time a website visitor is
converted to a customer.
_______ is the process of collecting, analyzing and reporting aggregate data about
which pages a website visitor visits—and in what order. - Answer- Clickstream analytics
What is an individual who studies the interaction between humans and technology,
observing how technology can shape humans' lives? - Answer- Cyborg anthropologist
What is website software that finds other pages based on keyword matching similar to
Google? - Answer- Search Engine
, A(n) ___________ allows people at two or more locations to interact via two-way video
and audio transmissions simultaneously as well as share documents, data, computer
displays, and whiteboards. - Answer- videoconference
What can observe the exact pattern of a consumer's navigation through a site? -
Answer- Clickstream Data
_________ data can observe the exact pattern of a consumer's navigation through a
site. - Answer- Clickstream
Which term applies to businesses buying from and selling to each other over the
Internet? - Answer- Business-to-Business (B2B)
Pay-per-click - Answer- Generates revenue each time a user clicks on a link to a
retailer's website.
__________ Darwinism implies that organizations that cannot adapt to the new
demands placed on them for surviving in the information age are doomed to extinction. -
Answer- Digital
A(n) ___________ technology is a new way of doing things that initially does not meet
the needs of existing customers. - Answer- Disruptive
True or false: The Internet and the World Wide Web are not synonymous. The WWW is
just one part of the Internet, and its primary use is to correlate and disseminate
information. The Internet includes the WWW and also other forms of communication
systems such as email. - Answer- TRUE
Name three ebusiness advantages. - Answer- Reducing Costs, Opening New Markets,
Expanding Global Reach
Information _________ refers to the depth and breadth of details contained in a piece of
textual, graphic, audio, or video information. - Answer- Richness
What implies that organizations that cannot adapt to the new demands placed on them
for surviving in the information age are doomed to extinction? - Answer- Digital
Darwinism
Two reasons why ebusiness has expanded global reach. - Answer- Unlimited Size and
Unlimited Customers
What is a new way of doing things that initially does not meet the needs of existing
customers? - Answer- Disruptive technology
True or false: One of the biggest benefits of ebusiness is a reduction in costs including
communication costs, travel costs, and start-up costs. - Answer- TRUE
