WGU MARKETING MANAGEMENT EXAM 93 QUESTIONS WITH
VERIFIED ANSWERS 2025/2026
.
1 of 92
Term
A financial management firm is collecting market research data from
European Union citizens and is taking steps to ensure that the firm
adheres to the laws and ethics associated with collecting and storing the
data.
Which ethical practice is being addressed?
Give this one a go
later!
, Fact checking Privacy protection
Internet access Employee satisfaction
Don't know?
2 of 92
Term
A market analyst is finding it challenging to access secondary data
from foreign markets that have not been manipulated. Which data
issue is causing a challenge for this analyst?
Give this one a go later!
Threats Transferability
Price Dependability
Don't know?
, 3 of 92
Term
What is one of the seven Ps of marketing?
Give this one a go later!
Demographics Experience
Threats Price
Don't know?
4 of 92
Term
Research is conducted on teenagers to determine the type of
clothing they prefer.
Which type of market segmentation approach is being used in
this situation?
Give this one a go later!
Psychographic Geographic
, Economic Demographic
Don't know?
5 of 92
Term
What is one of the six strategic objectives of channel strategy?
Give this one a go later!
Demographics Price
Threats Capital
Don't know?
6 of 92
Term
A pet boarding facility decides to offer exit baths for dogs that stay
more than five days to ensure that all pets go home clean and
smelling good. Although the customers do not anticipate this service,
they are happy it occurs.Which customer satisfaction element is
demonstrated by this boarding facility?
VERIFIED ANSWERS 2025/2026
.
1 of 92
Term
A financial management firm is collecting market research data from
European Union citizens and is taking steps to ensure that the firm
adheres to the laws and ethics associated with collecting and storing the
data.
Which ethical practice is being addressed?
Give this one a go
later!
, Fact checking Privacy protection
Internet access Employee satisfaction
Don't know?
2 of 92
Term
A market analyst is finding it challenging to access secondary data
from foreign markets that have not been manipulated. Which data
issue is causing a challenge for this analyst?
Give this one a go later!
Threats Transferability
Price Dependability
Don't know?
, 3 of 92
Term
What is one of the seven Ps of marketing?
Give this one a go later!
Demographics Experience
Threats Price
Don't know?
4 of 92
Term
Research is conducted on teenagers to determine the type of
clothing they prefer.
Which type of market segmentation approach is being used in
this situation?
Give this one a go later!
Psychographic Geographic
, Economic Demographic
Don't know?
5 of 92
Term
What is one of the six strategic objectives of channel strategy?
Give this one a go later!
Demographics Price
Threats Capital
Don't know?
6 of 92
Term
A pet boarding facility decides to offer exit baths for dogs that stay
more than five days to ensure that all pets go home clean and
smelling good. Although the customers do not anticipate this service,
they are happy it occurs.Which customer satisfaction element is
demonstrated by this boarding facility?
