Which of the following terms applies to the sale of a particular brand of jeans manufactured in
the U.S. and sold in Canadian stores? - Answers Exporting
A(n) ________ tariff is levied as a percentage of the stated price of an imported product. -
Answers ad valorem
The most common tariffs used today are the ________ tariffs - Answers import
A tariff levied by the government of a country that a product is passing through on its way to a
final destination is called a ________ tariff. - Answers ) transit
Which of the following statements is true of tariffs? - Answers Export tariffs are used by
countries when they believe an export's price is lower than it should be.
A tariff levied by the government of a country that is selling goods abroad is called a(n) ________.
- Answers export tariff
Which of the following will add to the cost of an imported product by levying an additional tax
upon it? - Answers Tariffs
Which of the following communication strategies adapts both the product and its marketing
communication to suit the target market? - Answers ) product/communications adaptation
Which of the following communication strategies adapts a product to the requirements of the
international market while retaining its original marketing communication? - Answers product
adaptation/communications extension
) Which of the following communication strategies expands the same product into new target
markets but alters its marketing promotion? - Answers product extension/communications
adaptation
Which of the following communication strategies uses the same home-market product and
marketing promotion in target markets? - Answers product/communications extension
Which of the following is a contractual entry mode in which one company supplies another with
intangible property and other assistance over an extended period? - Answers franchising
Which of the following statements is true of licensing? - Answers A major advantage of
licensing is that it is the least risky method of international expansion.
Which of the following is a contractual entry mode in which a company owning intangible
property grants another firm the right to use that property for a specified period of time? -
Answers licensing
A document ordering the importer to pay the exporter a specified sum of money at a specified
, time is called a ________. - Answers bill of exchange
is a payment method commonly used when there is an ongoing relationship between the
involved parties. - Answers Documentary collection
Which of the following financing methods entails the greatest risk for exporters? - Answers
open account
Which of the following steps of the the market screening process involves an evaluation of the
government bureaucracy? - Answers assessment of the national business environment
Which of the following steps of the market screening process involves the analysis of the
quality of workforce, materials, and infrastructure? - Answers measurement of market or site
potential
Which of the following steps of the market screening process involves examining the cost of
transporting goods? - Answers assessment of the national business environment
Which of the following is the final step in the screening process for potential markets and sites?
- Answers selection of the market or site
Which of the following steps should occur in the screening process for potential markets after
the basic demand for a product has been identified? - Answers assessment of the national
business environment
The first step in the screening process for potential markets and sites is to _ - Answers identify
the basic appeal of a market
Locating production facilities within regional markets is popular because ________. - Answers ) it
provides duty-free access to every consumer in a trade bloc
The main drawback of a multinational strategy is that it does not allow a company to - Answers
exploit scale economies in product development or marketing
The main benefit of a multidomestic strategy is that it ________. - Answers responds quickly and
effectively to emerging buyer preferences
Which of the following strategies is appropriate for companies in industries where buyer
preferences do not converge across national borders? - Answers multidomestic strategy
Companies often establish largely independent, self-contained units in each of its national
markets to implement a ________ strategy. - Answers multinational
Adapting products and their marketing strategies in each of the national markets of a company
to suit local preferences is called a ________ strategy - Answers multinational
Which of the following statements is true of the environmental forces that affect strategy