WGU D174 MARKETING MANAGEMENT EXAM QUESTIONS WITH
VERIFIED ANSWERS 2025/2026
1 of 282
Definition
Entails gaining a commitment from a customer to a basic product or
system that requires continual purchase of peripherals to operate.
EX: Printers and Ink Cartridges
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, Odd/Even Pricing Variable Pricing
Captive/Complementary Pricing Auction Pricing
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2 of 282
Definition
threat of entry, threat of substitute, supplier power, buyer power, and
competitive rivalry
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Porter's Five Forces Institutional Advertising
Credence Attributes Reward Power
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, 3 of 282
Definition
Aspects of an offering for which customers cannot make a reasonable
evaluation, even after use
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Satisfaction Attributes Capital Attributes
Intangible Attributes Credence Attributes
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4 of 282
Definition
-Unwillingness to Respond
-Unreliable Sampling Procedures
-Inaccurate Language Translation and Insufficient Comprehension
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Macro-Level External Environmental Service Leadership (Porter
Factors (Situation Analysis) Differentiation Source)
, Market Research Challenges in
Global Markets - Primary Data Marketing Analytics
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5 of 282
Definition
Choice that relies on an individual's beliefs & values to direct her
assessment.
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None Of These Choices Are Correct. Stimulus-based Choice
Attitude-Based Choice Attribute-based Choice
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6 of 282
Definition
A store advertises bargains that do not really exist to lure customers
in, in hopes that they will buy more expensive merchandise.
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VERIFIED ANSWERS 2025/2026
1 of 282
Definition
Entails gaining a commitment from a customer to a basic product or
system that requires continual purchase of peripherals to operate.
EX: Printers and Ink Cartridges
Give this one a go later!
, Odd/Even Pricing Variable Pricing
Captive/Complementary Pricing Auction Pricing
Don't know?
2 of 282
Definition
threat of entry, threat of substitute, supplier power, buyer power, and
competitive rivalry
Give this one a go later!
Porter's Five Forces Institutional Advertising
Credence Attributes Reward Power
Don't know?
, 3 of 282
Definition
Aspects of an offering for which customers cannot make a reasonable
evaluation, even after use
Give this one a go later!
Satisfaction Attributes Capital Attributes
Intangible Attributes Credence Attributes
Don't know?
4 of 282
Definition
-Unwillingness to Respond
-Unreliable Sampling Procedures
-Inaccurate Language Translation and Insufficient Comprehension
Give this one a go later!
Macro-Level External Environmental Service Leadership (Porter
Factors (Situation Analysis) Differentiation Source)
, Market Research Challenges in
Global Markets - Primary Data Marketing Analytics
Don't know?
5 of 282
Definition
Choice that relies on an individual's beliefs & values to direct her
assessment.
Give this one a go later!
None Of These Choices Are Correct. Stimulus-based Choice
Attitude-Based Choice Attribute-based Choice
Don't know?
6 of 282
Definition
A store advertises bargains that do not really exist to lure customers
in, in hopes that they will buy more expensive merchandise.
Give this one a go later!
