WGU D174

WGU D174 MARKETING MANAGEMENT EXAM 218 QUESTIONS WITH VERIFIED ANSWERS 2025/2026 The ability of the customer to put the firm under pressure (also affects customer's sensitivity to price changes) Potential Factors: - Degree of dependency upon existing channel of distribution -Buyer switching costs - Buyer info. Availability - Buyer price sensitivity

WGU D174 MARKETING MANAGEMENT PRE-ASSESSMENT (JNV1) QUESTIONS WITH VERIFIED ANSWERS 2025/2026 A mobile phone company wants to employ a dynamic marketing campaign to separate itself from competitors. Which task should the company employ a SWOT analysis to accomplish? A social media manager uses information posted by customers on the business's social networking webpage. Which type of research data is being demonstrated here? A marketer is using census and demographic data to identify marke...

WGU D174 MARKETING MANAGEMENT EXAM QUESTIONS WITH VERIFIED ANSWERS 2025/2026 Entails gaining a commitment from a customer to a basic product or system that requires continual purchase of peripherals to operate EX: Printers and Ink Cartridges threat of entry, threat of substitute, supplier power, buyer power, and competitive rivalry Aspects of an offering for which customers cannot make a reasonable evaluation, even after use

WGU D174 Marketing Management Final Exam (OA) Questions And Answers Latest Updates 2025/2026 With Correct Answers 100% With Complete Solutions

Triple Bottom Line (TBL) -Correct Answer People, planet, profit Primary activities in porter's value chain -Correct Answer inbound logistics, operations, outbound logistics, marketing and sales, service Support Activities in porter's Value Chain -Correct Answer firm infrastructure, human resource management, technology development, procurement What are the 7 steps in the marketing planning process? -Correct Answer 1. Align with business plan 2. Situation analysis (SWOT) 3. Marke...

Microeconomics The study of individual economic activity (firm, household, or prices) Macroeconomics The study of economic activity in terms of broad measures of output and input (GDP, Inflation) Market Information System (MIS) A continuing process of identifying, collecting, analyzing, accumulating, and dispensing critical information to marketing decision makers Marketing Intelligence Collecting, analyzing, and storing data from the macro environment on a continuous basis 4 product iss...