Consumer Behavior Practice Exam 3 – Questions With
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Practice questions for this set
Learn 1 /7 Study with Learn
The commitment principle is the cornerstone of all social influence.
Choose an answer
1 True 2 False
Don't know?
Terms in this set (32)
Informational beliefs are beliefs True
based on indirect experience or
what other people tell us. - know other beliefs
A heuristic is an assumption or False
conclusion that goes beyond
the given information An inference
Attitudes are strongest when Fasle
consumers' are highly motivated
to process a persuasive appeal when you are motivated and able.
False
The central route to persuasion
the peripheral route requires very little thinking
requires very little thinking.
the central route requires high thinking
Persuasion tends to be most False
effective when the desire and
ability to process a message is
high
, During intermediate problem true
solving, consumers are not
motivated to rigorously evaluate
each alternative; hence they
often engage in heuristics to
help them.
Decisions made with low effort false
but high involvement are more
prone to encourage reliance on ** decisions made with low effort and low involvement...
deals rather than loyalty.
Decisions that promote variety- false
seeking require high effort from
consumers. high effort BUT low involvement
Confirmation seeking refers to false
the idea that we do something
primarily because other people this is bandwagon. know the other biases
are doing it, regardless of one's
own beliefs
Researchers at Cornell true
University ran an experiment at a
grocery store on cans of soup.
They put a display of soup on
the end cap of an aisle and
included a sign that read "limit 12
per customer." When the sign
was present, people bought on
average 7 cans of soup. When
the sign was not present,
people bought on average 4
cans of soup. This finding best
illustrates the concept of
anchoring.
The commitment principle is the false
cornerstone of all social
influence. automaticity
Scarcity is effective because it true
elicits psychological reactance
in consumers
Stores place a police silhouette true
in the corner of the door as a
deterrent to crime. This
illustrates the principle of
authority.
We tend to like people who are true
similar to ourselves.
The advertisement "While false
Supplies Last" is an attempt to
use the compliance principle of
social proof.
Complete Solutions
Save
Students also studied
Perio Study DENT 475 - Implant components NBDE II Review - Pro
Teacher 78 terms 42 terms 69 terms
Hunter_Charters Preview gillphil Preview melissa_jarvis7
Practice questions for this set
Learn 1 /7 Study with Learn
The commitment principle is the cornerstone of all social influence.
Choose an answer
1 True 2 False
Don't know?
Terms in this set (32)
Informational beliefs are beliefs True
based on indirect experience or
what other people tell us. - know other beliefs
A heuristic is an assumption or False
conclusion that goes beyond
the given information An inference
Attitudes are strongest when Fasle
consumers' are highly motivated
to process a persuasive appeal when you are motivated and able.
False
The central route to persuasion
the peripheral route requires very little thinking
requires very little thinking.
the central route requires high thinking
Persuasion tends to be most False
effective when the desire and
ability to process a message is
high
, During intermediate problem true
solving, consumers are not
motivated to rigorously evaluate
each alternative; hence they
often engage in heuristics to
help them.
Decisions made with low effort false
but high involvement are more
prone to encourage reliance on ** decisions made with low effort and low involvement...
deals rather than loyalty.
Decisions that promote variety- false
seeking require high effort from
consumers. high effort BUT low involvement
Confirmation seeking refers to false
the idea that we do something
primarily because other people this is bandwagon. know the other biases
are doing it, regardless of one's
own beliefs
Researchers at Cornell true
University ran an experiment at a
grocery store on cans of soup.
They put a display of soup on
the end cap of an aisle and
included a sign that read "limit 12
per customer." When the sign
was present, people bought on
average 7 cans of soup. When
the sign was not present,
people bought on average 4
cans of soup. This finding best
illustrates the concept of
anchoring.
The commitment principle is the false
cornerstone of all social
influence. automaticity
Scarcity is effective because it true
elicits psychological reactance
in consumers
Stores place a police silhouette true
in the corner of the door as a
deterrent to crime. This
illustrates the principle of
authority.
We tend to like people who are true
similar to ourselves.
The advertisement "While false
Supplies Last" is an attempt to
use the compliance principle of
social proof.
