Managing Creativity Final questions with complete solutions passed

Managing Creativity Final questions
with complete solutions passed
Using a constellation of satellites - ANS ✔✔What was the innovative idea that Motorola had for
providing cell phone service everywhere on the planet?



an interesting idea may not have a potential for business success, while a real business
opportunity does - ANS ✔✔What is the difference between an interesting idea and an idea that
represents a real business opportunity



The buyer utility map - ANS ✔✔What method is described by W. Chan Kim and Renee
Mauborgne for opportunity recognition?



It is more important than having an innovative idea - ANS ✔✔According to Norman Augustine,
former CEO of Lockheed Martin, what is the importance of opportunity recognition?



Developing a weak adhesive - ANS ✔✔What was the innovative idea that 3M scientist Art Fry
had?



Radical innovation - ANS ✔✔What approach is recommended for startups when entering the
market?



having a pioneer status in the market - ANS ✔✔What are the advantages of radical innovation?



increasing profits for existing products - ANS ✔✔What is the main goal of incremental
innovation?



It is difficult to get noticed by others and is only relevant until someone introduces a new
product - ANS ✔✔Why is incremental innovation considered flawed?

,Incremental innovation - ANS ✔✔What approach allows companies to stay competitive?



It requires a lot of marketing effort

Timing has to be perfect

People may not pay attention to the product

There is no clear return perspective - ANS ✔✔What are disadvantages of radical innovation?



After the new product's presence is established in the market - ANS ✔✔When is it
recommended to apply incremental innovation?



the original iPhone - ANS ✔✔What is an example of disruptive innovation in the smartphone
industry?



creating new markets - ANS ✔✔What is the main focus of radical innovation?



Intelligence and creativity are correlated up to a certain point - ANS ✔✔What is the reality
about the correlation between intelligence and creativity?



Age is not a clear predictor of creative potential - ANS ✔✔According to research, what is the
relationship between age and creative potential?



Willingness to take risks is essential for creativity - ANS ✔✔What role does willingness to take
risks play in creativity?



Creativity can be both a solitary act and a collaborative effort - ANS ✔✔What is the reality
about creativity being a solitary act?

, Creativity can be managed to some extent - ANS ✔✔Can creativity be managed?



It kills creativity - ANS ✔✔According to studies, what effect does time pressure have on
creativity?



Strive for alignment - ANS ✔✔What is the first suggested step to increase your own creativity?



Pursue self-initiated activity - ANS ✔✔What is the second suggested step to increase your own
creativity?



Take advantage of unofficial activity - ANS ✔✔What is the third suggested step to increase your
own creativity?



Be open to serendipity - ANS ✔✔What is the fourth suggested step to increase your own
creativity?



Creativity - ANS ✔✔What is the process we use to generate novel and useful ideas?



It is the start of the process - ANS ✔✔According to the video on myths of creativity, what is the
role of creativity in innovation?



It is solely the responsibility of an individual - ANS ✔✔What is the misconception about
creativity in organizations?



It requires friction and diverse ideas - ANS ✔✔What is the misconception about creativity being
fun and playful?



Inability to recognize great ideas - ANS ✔✔What is one of the biggest limitations to people's
creative potential?